Taking place from Thursday, September 4 until Sunday September 7, the Dublin Fashion Festival will involve over 250 retailers, restaurants, bars and hotels. Scanlon will also host a live fashion show on Friday, September 5.

Speaking at the launch of the festival, Scanlon said: “I'm delighted to be working with Dublin Fashion Festival this year. I have always championed Irish style and anything that throws a spotlight on that is a positive thing.

"The charm and energy of Dublin makes it utterly unique, whether it’s the characters or the pop-ups or the old independents that have been here for decades, there's always something different to see and experience. I’m really looking forward to seeing what the festival has in store". 

Clyde Carroll, director of marketing for DublinTown, added: "As one of Ireland’s leading fashion icons, Angela Scanlon is the perfect person to launch and take part in this year’s Dublin Fashion Festival. The festival is a wonderful opportunity to celebrate Dublin city centre and everything that makes shopping and socialising here so special."

For more information visit Dublin Fashion Festival’s website www.dff.ie or follow them on on Facebook http://www.facebook.com/DublinFashionFestival, or Twitter @DublinFashion