The leading Dublin hair salon is inviting clients to donate by taking selfies of themselves, pre or post hair appointment, and texting 'Pink' to 50300 to make a direct donation of €4 to the Irish Cancer Society.

Queen will match all donations that are raised during 'Queen's Pink Weekend', which will take places over the bank holiday weekend of July 31 - August 2.

Majella O’Donnell said: “This is a great initiative and another opportunity for people to work together in the fight against cancer. One of the first questions women ask when affected by cancer is ‘will I lose my hair’ and it’s something we can’t shy away from, so it’s rather apt that a hair salon is taking on the mantle and supporting the thousands of women all over Ireland affected by breast cancer. 

"We’d love to see as many hair and head selfies as possible being taken over the Bank Holiday weekend and whether it’s before or after you’ve had the Queen treatment it doesn’t matter.  Being part of an important campaign is what really matters.”

John Maher of Queen commented: “We all want to look good on the outside but being aware of what’s going on inside your body is significantly more important. I think that we can all do our bit, however small, in raising funds and encouraging one another to be more health aware, looking out for signs, lumps, bumps or anything that can assist with early detection. The team at Queen is looking forward to three days of pink fun, whilst promoting a really important message and we are proud to have the support of Majella, who is such a brilliant ambassador for the campaign.”

For bookings during Queen’s Pink Weekend call (01) 478 9633 or drop into the salon, 66/67 Aungier Street, Dublin 2.

Check out Queen’s Facebook page for updates on prizes that can be won over the three days, goodie bags for clients along with a competition for the chance to win a make-over.