Sharing a picture of herself on her Instagram draped in pink fur flicking her newly blonde locks back, she wrote: "I AM SO EXCITED! I couldn't wait to tell you. So I am showing you a sneek peek direct from the shoot for my very first fragrance! It is called StormFlower and will be ready for you in August!"

Cheryl sparked rumours of her own beauty line last month after she trademarked her name on on over 50 products. StormFlower may be the start of her cosmetic empire.

2014 is set to be a big year for the star, with her return to X Factor this summer, the release of a new pop solo album and now a new perfume to launch.