There are two variations on the cream, one contains a broad spectrum SPF 30 which is great for summer, as well as an eye cream.

Improving the skin's elasticity is the central aim of the moisturiser, in order to reduce the appearance of fine lines, wrinkles and pores.

The Wrinkle Reducing Cream is suitable for those in their 20s and upwards as, depressingly, loss of elasticity begins in our 20s. 

The active ingredients in the mix include Abyssine, Copper PCA, Calcium PCA and Apricot Kernel Oil which work together to improve elasticity, hydrate and protect.

The Kiehl's Powerful Wrinkle Reducing Cream €49, Powerful Wrinkle Reducing Cream with Broad Spectrum SPF 30 €49 and
Powerful Wrinkle Reducing Eye Cream €37.50 are available from Kiehl’s Wicklow Street, Dublin 2; Dundrum Town Centre and Arnotts Department Store.