The singer is the latest ambassador for the brand and told Cosmopolitan, "Kate Moss is iconic, and Georgia May Jagger is an English rose – she's gorgeous. Me, I like exaggerating a colour and being over the top. So when Rimmel approached me, I said, 'I'd love to do it, but can we go crazy and do bold colours?' I learnt a lot from them, and we really mixed and matched our ideas."
The Rita Ora Collection for Rimmel is set to launch on March 17.