This annual beauty event will host exclusive launches as well as seeing visiting experts lending their up-to-date knowledge, gleaned from the latest fashion weeks, to customers.

Skincare is at the forefront of the event this year, with over 400 consultants on hand to help find the best skincare solution for every concern.

New skincare products to be launched include the Crème De La Mer Concentrate, SisleYouth, the newest formulation by Sisley, La Prairie Cellular Swiss Ice, while in fragrance Brown Thomas unveils the exclusive global launch of Bon Bon by Viktor & Rolf.

On the make-up side of things, Benefit launches the Big Easy foundation; Bobbi Brown introduces their new foundation stick, while Shu Uemura welcomes their new Light Bulb UV compact foundation.

Clinique also presents its new Cheek Pop collection of blushers and MAC introduces new shades of lipstick and lipglass in the Viva Glam collection by Rihanna.

Additionally, Clarins, Shisedo and Estee Lauder are all offering gift with purchases during the event.

There will also be a host of visiting make-up artists visiting across all four stores throughout the 11-day beauty extravaganza.