Olivier Rousteing, creative director at Balmain, spoke to Vogue about working with the Diamonds hit-maker, "In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete."

The campaign was shot by Inez van Lamsweerde and Vinoodh Matadin in New York and was styled by Rihanna's personal stylist Mel Ottenberg.