The four stylish lads, who will be collaborating with the company over the next 12 months, have been chosen for their individual style off the rugby pitch. 

Madigan said of the news: “I have always been a fan of Life Style Sports and over the years have bought my fair share of trainers and rugby boots. With the new ranges and brands in store it makes it even easier for guys like me to be able to look half way decent!”

Life Style Sports offers a great variety of stylish sporting brands, including adidas Originals. Nike and 7 Grand, which is exclusive to Life Style Sports in Ireland.

Take a look at some videos of the new Lifestyle Sports ambassadors below.

You can buy the clothes worn by the guys in the above videos in the 64 Lifestyle Sports stores nationwide and online at