The bags themselves were revealed at a glamorous launch party last week in London attended by fashionistas such as Laura Whitmore and Jameela Jamil.

To create the bags, Guinness teamed up with innovative young artist, Joe Steele to transform 200 handbags into functional and original pieces of art.

Steele, who has been tipped as the next Damien Hirst, is no stranger to making unconventional art so he was the perfect partner for the quirky designer.

At the exclusive event, Steele exploded black, red and stone paint onto Guinness' creations which each had a lip sticker placed in centre. When this sticker was removed, it revealed Guinness' signature lip logo.

This is the first time Guinness has worked with an artist however her bags have become permanent fixture in museums worldwide and have been seen on the arms of celebrities such as Alexa Chung, Katy Perry, Florence Welch and Dita Von Teese.

Arnotts are stocking two red and two black Paint Project handbags which are available in store now.