Open a magazine, look at an advertisement or watch a movie - but when you look at the women, know that most likely their breasts have been digitally enhanced, their waistlines has been trimmed with Photoshop and their blemishes have been airbrushed away.
Like Barbie, the way the actresses and models appear is a figment of a graphic designer's imagination -- they are seldom untouched photographs.
British Vogue reports that supermodel Gisele, 32, has now spoken out in favor of a more natural look in photographs.
She recently appeared in a campaign for BLK DNM where she worked closely with the brand’s creative director, Johan Lindeberg. She went without make-up or hair styling for the campaign, and the shoot took just two hours.
"I loved his approach because I feel like women should be really real and raw and it doesn't really happen anymore [in fashion photographs],” Bündchen said."I love that feeling of, you know, we are women - we are so different. Our imperfections are what makes us unique and beautiful.
“He gets that. He's not trying to retouch you or put a pretty light on you. He's not like, 'You've got to look a certain way.' He's like, 'You are you.' Look, I just love the way he [Lindeberg] sees women,” she told Fashionista.
“I think he dresses them really well. He’s very real, he’s very authentic.”