The search celebrates all that is fabulous about Ireland and the UK's women over fifty.
A recent study by Playtex found out some facts that challenge the out-dated notions about older women, revealing that these women are more ambitious, confident and adventurous than ever before.
To prove the point, Playtex has teamed up with glamourous fifty-something role model Barker to scour the nation for three exceptional women who represent this generation of women.
Rather than being a traditional model competition, the three winners will be selected based on different criteria. For example, do they always light up the room when they walk in? Do they do lots of charity work? Do they crave adventure and trying new things or want to retrain and reinvent themselves?
The three winners of ‘The Ageless Generation’ search will star in a photo shoot where they will be styled by a team of professionals and the images will be displayed on both the Playtex website and the Playtex Facebook page as well as Debenhams’ social media channels.
You can submit your nomination for the competition on the Playtex Facebook page. The Ageless Generation competition will be open until April 26 2013, for full T&Cs visit Playtex UK & Ireland on Facebook.