‘Entourage’ fans may flock to see Jeremy Piven’s character Ari Gold in his new guise as Don Ready in this raunchy comedy and then leave for exactly the same reason.

In keeping with current recessionary trends, a struggling car company, fearing the closure of their family business, has no choice but to call in the 'mercenaries'. Cue Piven's character and his team, whose aggressive sales techniques have earned them the reputation of clearing any forecourt in a matter of days.

Piven plays the sleazy, womanising, fortysomething sales king who, after years on the road, is getting itchy feet for a settled lifestyle. His team is made up of firstly, the brains of his operation Brent (Koechner), sensitive soul Jibby (Rhames) and sex pot Babs (a quirky and amusing Hahn). Plenty of room for comedy gold, one would have thought. However, not so.

After focusing on newsreaders and NASCAR drivers, Piven's brother-in-law Adam McKay has cast him in his ode to used car salesmen. This feature first by director Brennan and writers Adam Stock and Rick Stempson is so consumed with cramming in an unending series of potentially good but ultimately tepid gags that there's no time left for character or plot development. Brennan moves from one racist, sexist, unPC punchline to the next faster than Ready can sell cars.

The characters are nothing more than caricatures: the token woman, black man, kooky oddball and homosexual are all present and incorrect. Unlike his Emmy and Golden Globe-winning 'Entourage' character, Piven lives and sells this role too hard to be convincing or even likeable.

As well as co-producing, the likeable Will Ferrell makes another of his infamous cameos which, although welcome, lacks focus and brings little more than a smile to the forecourt - as do other welcome faces such as 'The Hangover' stars Ken Jeong and Helms (who brings a fun parody of boy or men-bands to the table) and comedy veteran Brolin.

Women are portrayed as being either strippers, sex-mad, hot-but-dumb mamas or so desperate to procreate they'll settle for the local loser – cheap, unoriginal tactics without any result, comedic or otherwise.

The concept of 'The Goods: Live Hard, Sell Hard' may appeal to its target audience of young males, but the film is in need of a good service.

Taragh Loughrey-Grant

For the latest film reviews tune into RTÉ Radio One's 'Arena' here.