The person in charge at the Welsh castle that will be home to this year's series of I'm A Celebrity... Get Me Out Of Here! has revealed he completely ignored ITV when they initially got in touch.
Mark Barker, who is the founder of the Gwrych Castle Preservation Trust, has admitted he thought the email from the I'm A Celeb... production team was spam.
In an interview with The Radio Times Barker explained: "It mentioned a major proposal for a television programme, asking me to call urgently. But in my job, I get loads of strange emails from people claiming to be princes of Egypt with millions of pounds.
"I thought it was one of those, so I just left it."
However, ITV got back in touch and Gwrych Castle, in Abergele, North Wales, will host celebrities including Mo Farah, Shane Richie and Victoria Derbyshire, after the pandemic ruled out the usual trip to Australia.
ITV's reported £300,000 (€335,000) fee has provided a valuable cash boost for the castle.
Baker admitted that he does not watch much TV and has never seen I'm A Celebrity... so is not sure how the new site will compare to the old one.
He said: "I know who Ant and Dec are, of course. I remember them from Byker Grove when I was a kid.
"That was the last time I saw them in anything. I don't watch much TV."
I'm A Celebrity...Get Me Out Of Here! begins on ITV and Virgin Media One on November 15