Anchorman Ron Burgundy has weighed in with his two cents on Sunday's Love/Hate season four finale.
The character - played by Will Ferrell - features in a video clip about the RTÉ One drama that has been the talk of the country.
"On Sunday, people all over Ireland will hunker down to watch the finale of Love/Hate," Burgundy reports.
"People do horrible things on that show. Horrible! But somehow, I don't care. We love them and hate them at the same time.
It's the accent," he adds. "Never have criminals sounded so rustic and charming."
Anchorman 2: The Legend Continues is due for release at Christmas.
Here's the clip: