Simon Cowell is launching a new global online talent contest.
The television mogul is teaming up with YouTube to create You Generation, an online talent show for people with "unconventional and original talents".
Cowell is calling on everyone from musicians, to photographers to makeup artists to upload videos to the contest's own YouTube page which will then be judged by people associated with his company Syco.
Auditions will be sought in a different talent category every two weeks.
The year-long competition will kick off on March 20 and will be available in 15 languages and 26 countries worldwide.
A statement from Cowell's music entertainment label Syco said: "The channel offers people with unconventional and original talents the opportunity to have their talent recognised by the world and become the next internet star."
Syco and YouTube said You Generation is a "new worldwide entertainment concept" and will be "the first global audition process, giving people the chance to show off their outstanding skills and win amazing prizes - simply by uploading a video".