Former Coronation Street star Katherine Kelly has been cast opposite Entourage star Jeremy Piven in a new ITV drama which has the working title Mr Selfridge.

ITV says the 10-part drama is set in London in 1909 and tells the story of Harry Gordon Selfridge, the US entrepreneur who opened the luxury department store and aimed to "make shopping as thrilling as sex".

Kelly will play socialite Lady Mae in the series, which has been written by Andrew Davies, who previously adapted Bleak House and Pride and Prejudice for television.

Based on the Lindy Woodhead book Shopping, Seduction and Mr Selfridge, the series will be broadcast next year.

The cast also includes Frances O'Connor, Gregory Fitoussi, Aisling Loftus, Trystan Gravelle and Zoe Tapper.