RTÉ has launched its Local Heroes campaign, a new multi-platform initiative to "highlight the actions we can all take to support Irish jobs".

Beginning on Monday November 7 and running for six weeks, the campaign will invite individuals, business and communities to become a Local Hero and help create and sustain jobs in Ireland.

As part of the campaign, the RTÉ Guide will print the Local Heroes Coupon each week from the Monday November 7 issue, which offers rewards for purchasing goods and services that support local jobs.

Leading the campaign is Senator Feargal Quinn, who said: "We are all facing a major challenge but we know that people in Ireland understand that the way out of our economic situation is in our own hands.

"I was delighted to be invited by RTÉ to take part in a campaign in which RTÉ will use its resources to highlight the action we can all take to support Irish jobs, to bring people together to find solutions, to provide a central information source and to highlight examples of what is working around the country.

"Small changes at a local level can and will have an impact on the national economy so we want to let everyone know what they can do and to invite everyone to get involved."

On Wednesday November 9 RTÉ Television will screen the first episode of Local Heroes - A Town Fights Back which follows the people of Drogheda as they work with Senator Quinn to reinvigorate the town's economy.

Local Heroes news and updates will also feature on Today with Pat Kenny, Nationwide, Four Live, The Business and The Daily Show and the campaign website will be live on www.rte.ie from November 7.