A survey has found that most people paid nothing to download Radiohead's 'name your own price' album 'In Rainbows'.

Billboard reports that the survey by Internet research group ComScore found that 39% of downloaders paid an average of $6 for the album; the rest paid nothing.

Commenting on the findings, Fred Wilson, managing partner of IT venture capital firm Union Square Ventures, said: "This shows pretty conclusively that the majority of music consumers feel that digital recorded music should be free and is not worth paying for."

He continued: "It's time to come up with new business models for the freeloader market."

A spokesperson for Radiohead declined to comment on the survey.

Last week the band announced a deal with XL Recordings for the physical release of 'In Rainbows'; the deal is expected to cover territories outside of North America.

Read the review of 'In Rainbows' here.