The humble carrot features prominently in a drive to encourage people to eat more vegetables.
Carrots are good for your eyesight, help clear up a myriad of ailments and now have their own website. The humble carrot has come a long way. Until the middle ages, carrots eaten in Ireland were purple in colour. Orange carrots were eventually imported from Holland in the 17th and 18th centuries. It is facts like these the An Bord Glas hope will highlight the wonders of the vegetable.
Though we spend millions every year on carrots, a campaign has been launched to encourage us to eat even more of them. The Irish already spend £31 million a year on carrots equating to £27 per household.
We buy them on average 34 times a year.
The challenge facing An Bord Glás is that children typically hate carrots. It is hoped that the new promotional campaign around the vegetable will help children to grow to like them.
An RTÉ News report broadcast on 9 October 2001. The reporter is Flor McCarthy.