Image is key for Boyzone with band members revealing their favourite fashion brands and accepting a challenge to create their perfect outfits.
While Boyzone's debut album 'Said and Done’ is riding high in the charts, members of Irish boy band, Ronan Keating, Stephen Gately, Shane Lynch and Mikey Graham take time out from dance rehearsals to talk about their fashion sense.
According to Stephen Gately images is a huge factor in Boyzone’s success. Ronan Keating agrees,
People like to see something that looks good.
However Ronan Keating hopes that once people are enticed by the band’s image, liking the music will follow.
The band members discuss their favourite fashion labels and designers. Ronan Keating is a fan of the Italian luxury fashion houses Dolce & Gabbana and Armani. He also favours American clothing brands Stüssy, Calvin Klein and DKNY.
Anything like that, I’m a bit of a sucker.
Stephen Gately also likes to wears Calvin Klein and favours the Italian clothing company Diesel. Mikey Graham takes a more casual approach to fashion citing Levi's, Diesel and Calvin Klein as his go-to brands. Shane Lynch tends to wear apparel from Carhartt and Georgetown. His taste for work-wear means the other band member do not borrow his clothes. Ronan Keating frequently lends his clothes to the other band members and remembers,
I’m due back a few jumpers, they’re gone missing for the last couple of years.
The band members accept a challenge to pick an entire outfit in just 60 seconds from the clothing store Makullas on Suffolk Street in Dublin. They are allowed to keep the outfits and Stephen Gately is delighted to have a silver Schott jacket, Shane Lynch loves his boarding shorts, Mickey Graham is pleased with his Destroy jacket and Ronan Keating is the proud owner of a pair of Dexter Wong velvet trousers.
This episode of 'Head To Toe’ was broadcast on 12 September 1995. The reporter is Ronan O’Kelly.