Hand woven tweed and wool make an impression at the second Irish Export Fashion Fair.
Secretary of the Department of Industry and Commerce, JCB MacCarthy opens the second Irish Export Fashion Fair held at the Intercontinental Hotel in Dublin. Models take to the catwalk showing a wide range of Irish designed and manufactured clothes.
One woman is very impressed with the clothing on display. She singles out designers Donald Davis and Clodagh who have,
Taken the best of Ireland, with the best of fashion, but sticking to very simple things and have produced things that sell all over the world, you know, making Irish fashion really very famous.
She thinks Irish designers fail when they move away from their roots and try to be too high fashion or faddish,
You can go to London for gimmicky things and to Paris for very high fashion.
Irish designers are at their most successful when they make simple clothes using tweeds and wool which reflect the colours of the Irish countryside.
The Irish Export Fashion Fair took place from 5 to 9 April 1965. The event was sponsored by Córas Tráchtála (Irish Export Board).
An RTÉ News report broadcast on 5 April 1965. The reporter is Anne Binchy.