Cuil.com is an Irish web search engine aiming to challenge Google dominance.
Engineer Anna Paterson has put her days at Google behind to set up a rival company Cuil.com with her Drogheda born husband Tom Costello.
Its name comes from the old Irish word for knowledge.
Cuil.com claims to have three times more data than Google but can it compete with the biggest in the business of search.
According to co-founder Tom Costello, Cuil.com plans to offer searchers something different to the standard Google search results page with more text with images.
After its launch in 1998, Google became so popular that it was the world's number one within three years.
So what are Cuil.com's chances of making an impact in a market dominated by Google, which employs 1,500 people at its European Headquarters in Dublin? Google has also expanded its services to include email known as Gmail, as well as a street view mapping service. Google currently has a value of $120 billion.
If Cuil's to find success like that for itself, it's got a lot of searching to do.
An RTÉ News report broadcast on 29 July 2008. The reporter is Tadhg Enright.