The campaign to stop smoking comes to Dublin city centre on National No Smoking Day.
Reporter Peter MacNiff is on Moore Street in Dublin on Ash Wednesday and asks the street traders about what they have given up for Lent.
Some of the women have given up smoking completely while others have just cut back.
Another day to promise yourself you'll give up the smokes for good, forever and for a dozen different reasons, for money, health, God...
Some health conscious groups in Dublin were giving away hot cross buns for people willing or determined enough to hand over their cigarettes. The sign read
Trade a Pack for a Snack
However, some viewed their efforts as a promotional gimmick choosing to keep their cigarettes.
Speaking at a promotion of the 'National Knockout' campaign Donal O'Shea outlines some of the successes to date with a decline in the number of smokers. He points out that smoking is a minority activity with twice as many non-smokers as smokers. However, the focus of the campaign will be on preventing young people from starting smoking in the first place.
Harry Grawley Director of the HEB also spoke to RTÉ News describing the different kinds of smokers who have many different reasons for giving up the habit.
Many people find they must make repeated attempts to give up and it's quite common not to be successful until the fourth or fifth attempt. So we should encourage people that even if they fail a couple of times, they will succeed eventually.
Avril Gillatt, Information Officer with the Irish Cancer Society, comments on the growing problem of young people smoking and how the campaign to stop smoking should focus on them.
An RTÉ News report broadcast on 4 March 1987. The reporter is Peter MacNiff.