The GAA is on a collision course with the Gaelic Players Association (GPA) after ten of the country's leading hurlers and footballers signed a major sponsorship deal with Ireland's largest recruitment company.

The sponsorship deal with recruitment consultants, the Marlborough Group, is worth £50,000 over one year. This is the largest sponsorship deal to date with individual players of Gaelic games.

Offaly player and publican Brian Whelahan commenting on the deal and the current advertising deals within the GAA states

I think the Celtic Tiger has a lot to do with it. The profile of GAA has gone through the roof. I think it has been great for the game.

Reporter Ciarán Mullooly speaks to Michael O'Brien, Public Relations Officer for the Longford Slashers Gaelic Football Club, who comments on the regional differences in attitudes to sponsorship within the GAA. Seamus Qualter, Secretary of Athlone Gaelic Football Club says,

I think the game needs to be glamourised and if the best players are well treated then I think then that will happen and maybe get more young people wanting to play the game.

Eugene McGee, columnist with the Irish Independent feels that the new sponsorship deals will widen the gap between county and club players.

An RTÉ News report broadcast on 9 August 2000. The reporters are Eamon Horan and Ciarán Mullooly. The reporter is introduced by Gareth O'Connor.