March designated 'Guaranteed Irish month'
In an age of ever-marching globalisation and free trade within the EU, the Guaranteed Irish logo has perhaps faded a bit into the background in recent decades. In an attempt to get the brand out there again, next month has been designated Guaranteed Irish month.
Bríd O'Connell, CEO of Guaranteed Irish, said there are around 300 members at the moment. She said there were three criteria that companies had to meet to gain membership. "Anyone can apply, but they must demonstrate that they create quality and sustainable jobs here, make a contribution to the community and fly the flag of provenance while showcasing Ireland at its best."
The brand has a 44 year legacy, but the emphasis has changed in recent years and now encapsulates a much broader reach of companies. "The brand has re-emerged in the last year or so. We've companies like KPMG, MSD along with Ballymaloe and Clonakilty Pudding and Irish Cement. Multinational and indigenous companies all working to support jobs and community," she said.
Bríd O'Connell said the re-emergence of the brand was timely given the outcome of the Brexit vote in the middle of 2016. "That mirrors the type of client that we see applying for membership. There's more drive and urgency and awareness of provenance. There's also an awareness that we need to monetise and leverage that sense of Irishness. "We need transfer that into jobs and improving quality of life and society. While there are gaps in the market, we need Guaranteed Irish to lobby government on those aspects," she said.
Companies seeking membership can apply at guaranteedirish.ie.
MORNING BRIEFS - European stock markets opened in positive territory this morning as a sense of calm appears to have returned to global markets. Asia followed Wall Street higher after US stocks reversed course and started gaining in late afternoon trade. The Dow closed with a gain of 2.3%, while the S&P500 was 1.75% higher.
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