Sceilg Mhichíl ad soars out of this world
Tourism Ireland has launched a stratospheric ad campaign to highlight the country's key role in the latest Star Wars film.
While not quite a galaxy far, far away, Tourism Ireland has sent a billboard 33km above planet Earth to promote the scenic locations where parts of the movie were shot.
The ad, which was launched starbound with the help of a weather balloon, features Sceilg Mhichíl.
Demand for access to the tourist spot has been unprecedented since filming of Star Wars movie episodes in recent years on the 6th century monastic site off the Kerry coast.
Sceilg Mhichíl became famous worldwide when it featured as Luke Skywalker's hideout in The Force Awakens.
It will feature again in the upcoming installment The Last Jedi.
As well as filming on Sceilg Mhichíl, the Last Jedi crew also shot scenes in counties Cork, Kerry, Clare and Donegal during 2015 and 2016.
Tourism Ireland has proclaimed the billboard as the first ever tourist campaign in space.
The out-of-this-world billboard reached a peak altitude of 33,390m before both it and the balloon floated back down to Earth.