How RTÉ Is Run

Vision, Mission and Values

RTÉs Vision Mission and Values

RTÉ's Vision

To champion Irish culture by captivating audiences with trusted, engaging and challenging content; celebrating our country’s rich diversity; and cultivating Ireland’s talent.

RTÉ's Mission

To enrich Irish life with content that challenges, educates and entertains.

RTÉ's Values

As an organisation and individually, RTÉ will be outward looking, creative, respectful, sustainable and accountable, collaborative and transparent. It will also demonstrate the following behaviours:


Have a deep understanding of its audience and their need

s.Invest time and energy in monitoring changes in the media landscape.


Be resourceful and innovative in how it makes its content.

Be brave – take risks and be willing to learn from failures.


Treat people, including staff and partners, with respect, even when it challenges.

Nurture trust by being fair and open about the decisions it makes.

Sustainable & 

Manage its business in a responsible manner.

Be accountable to each other within RTÉ and to audience and stakeholders.


Work together, bringing the ‘One RTÉ’ organisation to life.

Join forces with partners to meet the needs of RTÉ’s audience.


Make decisions openly.

Be upfront about the reasons for the actions taken.

Check out RTÉ's Strategy 2018 - 2022 here