One thousand people living in the Republic of Ireland were surveyed for Who Knows Ireland Best? Big Mountain Productions commissioned MillwardBrownLandsdowne to carry out the survey.
MillwardBrown Lansdowne are a leading international market research company based in Dublin with over 40,0000 voluntary survey participants living in the Republic of Ireland.
Millward Brown can ensure the sample of participants is representative by imposing quotas on gender, age, social class and region and then weigh the responses back to reflect nationally representative proportions. This is standard procedure for projects where it is necessary to reflect the population breakdown.