Ellis and Erin search for a new Irish Supermodel - 12 girls, 6 weeks, 1 contract
Ellis, one of the world's most successful model scouts, is the MODEL AGENT and she is joined by international supermodel, writer and broadcaster Erin O'Connor in the quest to find the next Irish supermodel.
(Fiona) ELLIS, one of the world's leading model scouts travels around Ireland seeking new model talent for London based company Independent Models. 12 girls will be chosen as finalists and their potential assessed, but only one girl can win.
The prize? A contract with Independent Models, one of the world's leading agencies and a cover of Image magazine, one of the country's most high profile and respected fashion titles. The winner will be the first Irish girl to grace the cover of Image in 15 years. Supermodel Erin O'Connor will be on hand to mentor the 12 lucky finalists, giving them first-hand advice based on her highly successful career.
The pair are looking for that special something, a face that can fill the side of a building, stop the traffic, sell a beauty product or define the newest line in fashion. Ellis arrived in Ireland in September 2008 to scout nationwide for talent that has the potential to storm the international fashion scene. The cameras followed the journey as Ellis scouted, auditioned and selected at music events in Dublin, Cork, Limerick, Dun Laoghaire and Clare plus shopping centres in Galway, Cork, Dundrum and Belfast as well as sifting through over 1,000 postal applications.