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RTÉ One, Tuesday, 8.30pm
The Consumer Show

Buying Irish Bible

The Consumer Show - buying Irish

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RESEARCH / FACTS / FIGURES

2011 Periscope Research by Bord Bia:
'The most recent research we have to date which reflects people's perceptions of labels is in PERIscope, Bord Bia's biennial study into consumer behaviour in Ireland and the UK.'

Key Points:

  • 36% of Irish consumers always check for the country of origin label whereas only 26% did so in 2009.
  • 45% sometimes check for the country of origin label.
  • 34% see it as very important to buy local produce when shopping in comparison to 28% in 2009.
  • The frequency of purchasing local produce has also risen.
  • 61% of Irish consumers say that they are more likely to buy meat when it has the Quality Mark logo (Source: Behaviour & Attitudes 2011).

- Source Bord Bia

Truly Irish Country Foods:

  • 'When you buy a Truly Irish product you are helping to save over 8,000 Irish jobs.'

- Source Truly Irish

Love Irish:

  • Thousands of jobs depend on Irish manufactured food and drink brand's.'
  • 'An allied objective (of Love Irish) is to support and grow the 230,000 people employed in the agri food industry.'

- Source Love Irish

Guaranteed Irish Shop for Ireland campaign:
Research carried out by Guaranteed Irish, suggests that an extra €4 per household per week on Guaranteed Irish products would result in 6,000 extra jobs, and the vast majority of Irish consumers (86%) say Irish companies should highlight the fact that their products or services are Irish.

- Source: Amárach Research.

'By buying goods and services displaying the Guaranteed Irish symbol you are helping to keep jobs in Ireland. Now that makes sense, doesn't it?'

- Source Guaranteed Irish

BORD BIA

Bord Bia operates Quality Assurance Schemes for:

  • Bacon (including sausages, rashers and ham)
  • Beef
  • Chicken
  • Duck
  • Eggs
  • Fruit
  • Lamb
  • Pork
  • Turkey
  • Vegetables

The Bord Bia Q mark:
Currently over 40,000 Irish farmers and over 150 food processors and packers are members of the Bord Bia Quality Assurance Scheme.

Only food produced on approved Irish farms and processed in approved Irish factories can carry the Origin Ireland Q Mark. Currently all the members of the Bord Bia Quality Assurance schemes are on the island of Ireland.

Where you see the Bord Bia Q Mark on a product it means that the product has been produced in accordance with the required Quality Assurance standards. Secondly the flag and the 'Origin Ireland' on the mark verify that the product was produced in Ireland - where you see this mark it means that the food was farmed and processed in the Republic of Ireland.

There are four versions of the Q Mark:

  • Origin Ireland: Quality assured food that is produced and processed in the Republic of Ireland will have the Origin Ireland Q Mark.
  • Origin Northern Ireland: Quality assured food that is produced and processed in Northern Ireland.
  • Produced and Processed Ireland and Northern Ireland: Quality assured food that is farmed in Republic of Ireland and processed in Northern Ireland.
  • Origin Ireland Meat Content Only: Where the percentage of meat in a prepared meat product is over 90% (86% or greater in the case of pigmeat products) of the total ingredients and the meat is quality assured then the Q Mark on the label will be as in Fig 1. Where the quality assured meat in the final product is less than 90% of the total ingredients the Q Mark in Fig 4 is used - this is to convey that it is the meat portion of the product that is quality assured by Bord Bia.


Love Irish Food

Love Irish Food promotes food and drink brands that are produced in Ireland and use Irish ingredients, where possible.

Specifically, 80% of the revenue value of the brand must be produced in the Republic of Ireland.

Love Irish has grown from 29 brands when it was set up in 2009 to 86 brands today.

In order to qualify for membership the brand must:

  • be in the food and drink sector
  • be produced in the Republic of Ireland
  • use Irish ingredients where possible
  • have 80% of the value of the brand derived through production in the ROI.


Truly Irish Country Foods

  • Truly Irish Country Foods is owned by a 100 strong farm based business established by pig producers throughout Ireland (north and south)- Connaught: 5, Leinster: 22, Munster: 41, Ulster: 32
  • They supply high quality 100% Irish pork and bacon, bred reared and produced in Ireland for sale in the local and international market place
  • 'Our name is also our guarantee. what makes us different is we absolutely refuse to compromise quality for profit.'
  • 'You can be confident whenever you purchase a Truly Irish product it comes from your local producer and is fully traceable back to the farm.'
  • Use only Bord Bia quality approved pigs which also come from category 1 welfare farms
  • 'Our competitors say they go from farm to fork. We go a step further. We are there from conception.'


GUARANTEED IRISH

Guaranteed Irish aims to increase awareness of, and demand for Irish products and services.

The guaranteed Irish label informs and identifies to the consumer that the product is Irish, and that the product is made in Ireland.

It is seen as encouragement to buy Irish, a way to support jobs/employment and a reassurance on local origins.

Seeing the G.I. symbol on food reassures consumers where the food comes from. There is more trust in food products which carry the GI symbol.

CRITERIA FOR MEMBERSHIPGuaranteed Irish stated objective where possible, it should be a minimum of 50% added value or more at the point of manufacture or conversion.

Membership is open to Northen Ireland but this is selective. 99% of members are based in the Republic of Ireland. There is currently only one product from Northern Ireland carrying the guaranteed Irish symbol- Strathroy milk.

The margin includes the following: 1. Raw material
2. Production costs
3. Employment costs
4. Packaging costs
5. Promotional material
6. Transport charges

 

APPENDIX

List of Brand Names/Suppliers/Products by Umbrella Group

Love Irish Foods

Atlantis Seafood
Avonmore Cheese
Avonmore Cream
Avonmore Milk
Avonmore Soup
Ballygowan
Ballymaloe
Country Relish
Barry's Tea
Batchelors
Blue Haven Food Company
Broderick's Brothers Bars
Bryan Lynch Finest Salads
Bundy's
Cadbury Dairy Milk
Cadbury Flake
Cadbury Time Out
Cadbury Twirl
Cashel Blue
Chef's Cuisine
Cherry Blossom Bakery
Cidona
Clonarn Clover Eggs
Club Orange
CMP
Coole Swan
Coppingers of Galway
Country Kitchens Bakery
Country Pastures Eggs
Country Style Foods
Crackerbarrel
Cheese Crowe Family Farm
Cully & Sully
Danucci Artisan Chocolates
Derrycamma Farm Rapeseed Oil
Douglas Hyde Food Company
Energise Sport
Erin Farm Fresh Foods
Féile Foods
Flahavans
Folláin Preserves
Galberts
Golden Bake
Golden Irish Eggs
Goodfellas
Ciabatta Rustica
Gourmet Sauces
Gran Clarkes
Granby
G's Gourmet Jams
Hodgins
Imokilly Cheese Company
Keelings
Kilcolman Farm
Kilmeaden
Lemons Iced Caramels
Lily O'Briens
Lir Chocolates
Lough Allen Foods
Lovin Catering
Manor Farm
Mega Munchers Popcorn
Miwadi Mixers
Gourmet Sauces
Nature's Best
Noirins Bakehouse
O'Egg
Organic for Us Milk
Organic for Us Yogurt
Petits Filous
Premier Dairies
Robert Roberts Coffees
Robert Roberts Snacks
Robert Roberts Teas
Roscarbery Recipes
Royal Icing
Rudd's
Scott's Food Processing
Shellfish de la Mer
Simplee Salts
Simply Divine
Snowcream
Sqeez
Swift Healthcare Solutions
The Jelly Bean Factory
The Juice Press
The Real Irish Food Company
Tic Tac
TK Lemonade
Traditional Cheese Company
Yop
Yoplait

Truly Irish Country Foods Ltd

Truly Irish List of products:
Traditional Cure Rashers 240g pack
Maple Cured Rashers 240g pack
Beechwood Smoked Rashers 240g pack
Chestnut Smoked Streaky Rashers 180g pack
Premium Pork Sausages (82% Pork) 350g pack
Jumbo Sausages (82% Pork) 350g pack
½ lb Sausages (82% Pork) 227g pack
Hot Chilli Flavoured Jumbo Sausages 350g pack
Caramelised Onion Flavoured Jumbo Sausages 350g pack
Traditional Black Pudding chubb 300g
Traditional White Pudding chubb 300g
Roasting Back Bacon Joint with 25% less salt 700g pack
Breaded Pork - Pork Nuggets, Pork Poppers, Pork Goujons and Pork Goujons with Apple Cider 454g pack
Sausage Meat chubb 454g

Of the above mentioned products, the following are available in Irish Shops:
Traditional Cure Rashers 240g pack
Maple Cured Rashers 240g pack
Beechwood Smoked Rashers 240g pack
Chestnut Smoked Streaky Rashers 180g pack
Premium Pork Sausages (82% Pork) 350g pack
Jumbo Sausages (82% Pork) 350g pack
½ lb Sausages (82% Pork) 227g pack
Hot Chilli Flavoured Jumbo Sausages 350g pack
Caramelised Onion Flavoured Jumbo Sausages 350g pack
Traditional Black Pudding chubb 300g
Traditional White Pudding chubb 300g
Roasting Back Bacon Joint with 25% less salt 700g pack

Guaranteed Irish

B&A Catering
Ballard Organic Farm
Batchelors Ltd
Bewleys Ltd
Blenders Ltd
Bombay Pantry
Brennans Bread
Cathys Spelt For Health
Carrig Beers Ltd
Dingle Brewing Company
Dunbia
Dungarvan Brewing Company
E. Flahavans
Follain
Jacob Fruitfield Foods Ltd
Gem Pack Foods
German Salami Co
Glanmore Foods
G's Gourmet Jams
Glenpatrick
The Hooker Brewery
Hogans Turkeys
Irish Cone & Wafer
Kells Wholemeal Ltd
Kerry Foods
Largo Foods(Tayto)
Manhattan
Metalman Brewing Company
Musgrave
Nine One One
Odlums Mills Ltd
Pat the Baker
Readibake
Real Irish Food
Robt Roberts
Scotts Food
Sheridans Cheesemongers
Swift Fine Foods
Tullamore Meats Co-Op
Taras Cookies
Uncle Aidans
Veg-E-Q
Wicklow Fine Foods
Whip It Up

Click here to view the list of Bord Bia Quality Members.....

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