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Back to Work - Social Networking

Tuesday, 27 April 2010

With over 433,000 people or 13.4% of the population on the live register and an estimated 2,000 companies to fail this year (The Sun, April 6th), there has rarely been a worse time to be unemployed. James Mailley will be here to show us ways to improve our chances of getting a job without spending a penny!

James Mailley

James is the Managing Director of Monster Ireland. Based in Dublin, he is responsible for driving business growth in Ireland and ensuring that remains the industry's leading provider of online recruitment services and solutions. James is also responsible for sales strategy and implementation. James joined in 2003. Prior to this, he worked as a management consultant at TMP Worldwide and a recruitment consultant at Michael Page. James has a degree from Manchester Metropolitan University.

Job seekers need to be ever more innovative to unearth job opportunities. One aspect of this is social networking

What is Social Networking?

Two forms -Face to face and online.

Essentially, networking is getting to know people who can help you develop your career prospects. You don't need to be a big-shot or the most outgoing person in the world to network effectively. Your existing network has more people than you may think and includes

. Family
. Friends
. Neighbours
. Past employers and colleagues

Why are companies using Online Social Networks more?

. Relevance of people in particular networks - especially people in IT/Technology
. It's more cost effective than advertising
. Get instant feedback from seekers they are targeting
. Concept of "Talent communities" - Making their company attractive to you when the seeker is not looking for a new job makes them more likely to think of you when they are

Key things to remember in face to face networking:

1. First impressions count - whether you're meeting face to face or via phone or via email, always to sharp and come across as to the point and professional
2. Don't ask directly for a job - networking is not a job fair; it's an opportunity to gather potentially useful information
3. Give and take - networking is a two-way exchange. There is no such thing as a free lunch
4. Do the groundwork - research your contacts before meeting them and always follow up good leads
5. Think laterally - try and expand your network outwards, beyond your comfort zone or usual sphere of operation. You would be amazed ho1.w many things seemingly unrelated people have in common - following sports, hobbies, raising children and so on
6. Patience is a virtue - getting involved in networking means being in there for the long haul. Don't expect to land your dream job in the first meeting
7. Build a database - keep records of who you meet and the conversations you've had - there is no point in building a network of contacts that you then forget

Key things to remember when networking online:

Main online networks companies are using include:

. Facebook
. LinkedIn
. Twitter
. YouTube

Your personal and professional online profiles are not necessarily distinct. For example, many companies are using Facebook to identify and target future employees.

. Be aware of privacy settings on the likes of Facebook and LinkedIn
. Concept of your online reputation
. Use of "blogs"
. Be active on relevant online boards, forums and chat rooms. Employers are often on here as well

Examples of companies successfully using Social Media to find, attract and hire:

. Microsoft
. Oracle
. Grafton Recruitment