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Essential guide to Spring Summer fashion- 2010 - "Whitewash"

Thursday, 11 March 2010

Today is the final part of a four week strand looking at some of the key trends for Spring Summer 2010. Week 1 we looked at 'Modern Military', week two we focused on the much softer, more ethereal trend of floaty fabrics & candy colours, last week graphic print but today we look at one of the strongest trends coming from the s/s '10 runways - Whitewash.

We get an overview of the trend on VT. We see hair, make-up and style and in studio we focus only on style, but for ladies of three different skin tones.

After the madness of the sales, the stores are finally stocking new trends for Spring Summer. Over the next few weeks, we'll see four of the biggest trends coming off the runways this season. Having already looked at Modern military and Fairytale frocks, today we look at "Metamorphic Prints " and finally "Whitewash".

On VT:

Dylan Bradshaw

Dylan Bradshaw was born in Dublin in 1973. He began his training with Peter Mark when he was just 17 years old. Not satisfied to stand still from here he traveled to New York where he worked for Bumble and Bumble. This, he claims was the start of his passion for his profession. He returned home eager to kick start his niche in the hairdressing industry taking up editorial and session work. From here Dylan became the most successful and sought after hairstylist in Ireland. After travelling the world with international artists Dylan decided it was time to open his own Salon in 2000.

Natalie Kinsella

Brand name models are just some of the faces that have painted the canvas of Natalie's international career over the last ten years. Beginning in M.A.C. just entering her 20's she quickly shot to pro team status, an elite position held only by one artist in Ireland and the best members world wide. She cut her teeth back stage at fashion weeks seasonally in London, Paris, and Milan working with designers such as Roberto Cavalli, Vivian Westwood, D2squared, Chloe, Just Cavalli, Rick Owens, Christopher Kane, Marni, Jenny Packam, Elle Sabb, Alexander McQueen and many more...

Natalie's background in art has led to a highly creative sought after style and beginning her freelance career she has also stepped into the film industry helping design make ups for British and Irish television. Working exclusively freelance now, based in Dublin, Natalie's shedual keeps her busy at home and abroad.

Natalie's clients have included:

Brown Thomas, A-Ware, Diesel, Viva Liberta, Free Spirit, Redds the hair group, Black Tie, City West, Sit Still, Laney Keogh, Champion sports, Kildare village, Ulster bank, Aer Lingus, Vodaphone, Meteor, Guinness, Weight watchers.
In the music world, Natalie has looked after:- Kanya West, Christina Agulera, Moth Complex, Luther, Meteor music awards, Bubble Hits, M.T.V.

Other famous faces Natalie has worked her magic on include:- Helena Christianson, Sofie Anderton, Stella McCartney, Jemma Ward, Lilly Cole, Janis Dickinson, Ronan Keeting, Shawn Gallaher, Deirdre O'Kane, Orla Fitzgerald, Andrea Roche, Michelle Collins, Sinead O'Connor, Loraine Keen.

Her work has been seen in:

Vogue, W magazine, Tattler, Social and personal, Modo, VIP, Life, U magazine, The Gloss, Style, Image, Adailvise, Confetti, Hot press, RTE Guide, Irish Hairdresser, Irish Brides, Prudence.

On VT and in Studio:

Tanya Grimson

Tanya Grimson is a Fashion stylist based in Dublin. Since graduating from London college of Fashion and working in leading publications such as Marie Claire in London she returned to Ireland to pursue her career as a fashion stylist.

Tanya has been actively working as a stylist in Ireland for 10 years and has worked for various publications such as The Gloss, Irish Tatler, Sunday Independent's Life Magazine, U Magazine, Confetti, VIP magazine, The Irish Times, Social and Personal and the RTE Guide, she has also worked as the Deputy Editor of Prudence magazine and was the Fashion Editor of Ivenus, Harmonia's online magazine and is currently the Fashion Editor of Irish Brides magazine.

Commercial clients include: Samui boutique, Sasha, Diffusion boutique, heatons, Peruzzi, Pulse accessories, Dunnes Stores, Michael H, Simply B, Oxendales, Applebe jewellers, Mad Flowers, Aer Lingus, Airwaves, Pulse, Lucinda Grey, Tricot Marine, Club Rugby, Dylon, Sheseido, House of Colour, Tanya has also worked as a fashion journalist for publications such as Prudence, Ivenus, Irish Brides and The Irish Times and is currently involved in fashion production for many of her clients.

Models: Rachael, Kristi & Naomi


Not exactly the Riviera, we Irish have not been known to wear white very often, either because it rains too much or because our paler skin is not complemented by white.

It's now time to embrace white wholeheartedly. Let go of any preconceptions and learn to keep your clothes clean - white is here to stay!

"Rediscover the power of head -to-toe white. Flawlessy chic- this is pure, unadulterated style"

According to Vogue:
"Granted, white is a perennial summer favourite, but if this classic non -colour doesn't at first excite, then find comfort in the fact that this season's fun is to be had with shape, form and fabric. Spring's white parade comprises prairie styles, architectural shifts and sweet macramé slips, in addition to a host of slouchy tailoring (the white blazer returns triumphant courtesy of Calvin Klein and Michael Kors). In addition, the collections usher in a whole new wave of shirt dressing, from frilled and flamboyant to stiff and starched - if nothing else, ensure a white shirt is at the very top of your new - season shopping list."

Ref:- Vogue, On the Catwalk, Spring Summer Trend Report 2010

Other designers who featured this look included:

Stella McCartney, Preen, Proenza Schouler, Cacharel, Pringle of Scotland, Chanel, Yves Saint Laurent, Akris, Jil Sander, Bottega Veneta, Givenchy and Salvatore Ferragamo

Acting Executive Fashion editor, Emily Zak says:
" More than a blank canvas, white focuses the eye on form and line, and now runs the gamut from pure innocence to power dressing"

Credits in studio:

Naomi (pale skin)
. White ruffle shirt €69.99, Snob
. Cuffs, €13.50each, River Island
. Khaki skirt €49.95, Zara
. White sandals, €89.95, Zara

Kristi (medium skin tone)

. Dress, €78, Monsoon
. Cuffs, €13.50each, River Island
. Shoes €74, River Island

Rachael (darker skin)
. Blouse, €78, Coast
. Cropped trousers, €105, Coast
. Sandals, €12, Dunnes

Credits on VT

. Print t-shirt, €29, Topman
. Check blazer, €199, Zara
. White shorts, €30, River Island
. Bootrunners, €32, Topman

Chloe look 1
. Headpiece, €79,
. RM Dress, €1050, Costume
. Belt, €3, Dunnes
. White socks, €10.50, American apparel
. Shoes, €185, Buffalo

Chloe look 2
. Sunglasses €17,.50, River Island
. Temperley Necklace, €290, Costume
. White jacket, €99.95, Zara
. Gold belt, €25, Harlequin
. Trousers, 49.95, Zara
. Shoes, €175, Karen Millen

Additional / Misc' Info:

With thanks to the staff of the Hermitage clinic for their kindness & hospitality.

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