About RTÉ Television
The Afternoon Show
The Afternoon ShowRTÉ One, Weekdays, 4.00pm

Cheap V Chic - Denim!

Tuesday, 23 February 2010

Denim makes a comeback for 2010!

Winter is fast becoming a distant memory and as Spring finally starts to shine through, so too do the new trends for the season. Over the next few weeks, our focus in fashion is all about looking forward to S/S '10 without a backward glance back to what was sooooo '09!

AnnMarie O'Connor-Stylist & fashion blogger:

According to her website -

"I've been a style writer for more years than is fashionable to mention. Suffice to say I have worked with the likes of The Irish Examiner, RTE, Dazed and Confused, Elle, Trace, Image, IF, The Dubliner, The Irish Independent, Prudence, and interviewing designers, chasing trends, styling, profiling and lying about my spiralling shoe habit. My mantra-burn the tracksuit honey and learn to walk in a pair of damn heels. Life's too short not to look tall and fabulous. Mwah! Lovin' your work. Xxx"
Annmarie is a freelance fashion writer, blogger and personal stylist. Her credits include The Irish Examiner, Elle, Dazed and Confused, Image, Trace, IF, The Irish Independent, and

Over the past 8 years she has interviewed the likes of Terry de Havilland, Zandra Rhodes and Ben de Lisi, and has gained a cult following with her blog: I Blog Fashion which is being made into a book. She is also the organiser of the monthly Fashion Bloggers' Brunch events in Dublin

Models: Kristi, Carl, Julie

Denim Trend

From Chloe to Dolce & Gabbana, Jeremy Scott to Ralph Lauren- many of the major international designers once again featured blue denim as part of their S/S '10 collections.

According to Vogue, the way to wear denim is "from top to toe"- contradicting everything you've ever thought about wearing denim. In the past wearing contrasting denims was a fashion faux pas, but now wearing two (or more) denims in one outfit is totally acceptable.. How fickle the fashion world is!

From playsuits/jumpsuits to blouses and denim waistcoats, denim returns yet again to high fashion, filtering down to the high street in a very affordable sense. There are three strong trends in denim this season however, in the form of waistcoats, treated (ripped, torn, and patched) and denim on denim.
If you're opting for dungarees, wear them falling off one shoulder with a sexy cami underneath. If it's boyfriend jeans you're after, team them with some killer heels and roll up the ends to show shoes off.

Brief timeline of denim:-
. 18th century- tough, durable denim was developed as workwear
. 1873- Levi Strauss patented the process of adding metal rivets to jeans for added strength.
. 1950s- Denim was seen as a symbol of rebellion - screen idols like James Dean made it really popular.
. 1960s/1970s:- Jeans were embroidered, painted and flared.
. Late 70s/ early 80s:- rise of designer denim.

Denim, it seems, will be here forever..


Part 1: Mannequins

Denim dress, €45, River Island
Gilet, €69.95, Zara

Denim shirt, €40, Topman
Jeans, €50, Topman

Shirt dress, €60, Warehouse
Necklace (worn as belt), €21, Topshop

Guess the Price:

White shirt, €46,
Belt, €19.95, H&M
Bag, €12.95, H&M
Bangle, €13, Warehouse
Jeans ???
Wedges, €21, Penneys

Sunglasses, €20, Topman
Denim blazer, €130, Topman
Tee, €13.50, River Island
Jeans ???
Denim look brogues, €60.50, River Island

Necklace, €20, River Island
Denim jumpsuit ???
Belt, €1.50, Penneys
Shoes , €99.95, Zara

The Reveal!

. Jeans, €17, Penneys
. Jeans, €60, Topman
. Playsuit, €45, River Island