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The Model Scouts

Friday, 22 January 2010

"Following the success of last year's series, The Model Agent, RTÉ and Sideline Productions have this year teamed up with IMG, the most successful talent management company in the world, to search for a new Irish model with the potential to take the fashion industry by storm.

This prize on offer this year to the successful girl, is a one year contract with IMG Models who represent an impressive international portfolio of models including Giselle Bundchen, Heidi Klum, Naomi Campbell, Lily Cole, Mischa Barton and Liv Tyler.

The television series, The Model Scouts will shadow Jeni Rose and David Cunningham as they scour the length and breadth of the country to find a young Irish girl that they can develop long term into a major international success.

Jeni and David are Vice-Presidents of International Development at IMG Models in Paris and New York respectively, where they are officially referred to as 'scouts.' Together they have scouted in more than 40 countries and will visit Ireland for the first time in a quest to source a new face for the biggest fashion and entertainment group in the world.

Jeni Rose says; "IMG has been approached a number of times by TV companies or broadcasters worldwide to participate in various model search programs and we have always declined. When David and I saw the RTÉ/ Sideline model series from last season we were intrigued. This production very successfully took a familiar genre of programming and gave it a fresh modern spin. We both felt very comfortable to associate ourselves with the show because of the respectful and sensitive treatment the young girls received and also the series highlighted the real process a young girl would follow in order to become a model. Many people underestimate what a difficult job it is to be a model. When a young girl succeeds it's because of her determination and of hard work, plus gentle guidance and huge support from her management. Sideline/RTÉ have done an excellent job of portraying this side of the fashion business and therefore we are thrilled to participate in the "The Model Scouts" for 2010."

Television cameras will follow Jeni and David's journey as they scout and select the 12 lucky girls, who will then feature in the six part television series on RTÉ Two. Many will apply, but only a few will make it through to the finals due to be filmed in London, Paris, New York, Milan and Sydney.

Only one will win the final prize; the coveted one year contract with IMG Models - part of the biggest and most successful management company in the world. Other prizes will include a front cover fashion shoot and the opportunity to be 'the face' of a major Irish fashion launch - details of which will be revealed during the TV series.

Carrie Anne Burton, the winner of last year's The Model Agent is continuing to enjoy a fruitful modelling career having won a contract with Independent Models. Carrie Anne has taken part in fashion campaigns including Peter O'Brien's latest A-Wear collection and Belleek's first jewellery collection. Independent Models ceased trading in the summer of 2009, but Carrie Anne is currently represented by Tess management.

For all aspiring applicants please log onto to access an application form, casting dates (see below) and to view an exclusive video promo filmed with Jeni Rose and David Cunningham during a visit to Dublin in November 2009". RTE PRESS

For more information on the application process email

IMG Models will host open castings at:

. SOUTH DUBLIN: Saturday January 23rd - Dundrum Town Centre @ 11am

. CORK: Sunday January 24th - Mahon Point Shopping Centre @ 2pm

. GALWAY: Tuesday January 26th - Eyre Square Shopping Centre @ 4pm

. DERRY: Thursday January 28th - Foyleside Shopping Centre @ 4pm

. BELFAST: Friday January 29th - Victoria Square Shopping Centre @ 4pm

. NORTH DUBLIN: Saturday JAN 30th - Swords Pavilions @ 2pm

. IMG Models will also be scouting nationwide at selected events.

. NOTE - Applicants can also apply online at

The Model Scouts:

"Jeni Rose is a world-renowned model scout and has travelled the globe in search of new, fresh faces to take under her wing at IMG. Jeni (born in the USA) started her career in model management in New York where she owned Ice Models and later was the director of Ford Models in Paris. In 1994 she opened IMG Models in Paris and is now VP of development. Jeni resides in Paris with her family, has a country house an hour away and considers herself extremely lucky to be a key player in one of the world's most exciting industries.

David Cunningham is Vice-President, Development with IMG Models in New York, where he has worked since spring 1997. Before moving to IMG New York, David worked first as a model manager in London and later joined IMG Models Paris in 1995 where he met and worked with Jeni Rose for the first time.

Since then the pair have enjoyed a really close working relationship and together spearhead IMG Model's development of new talent across the globe which has ensured their status as the two most influential 'players' in the world of fashion. When David is not travelling to far-flung places around the world in search of new talent, he resides in Bay Shore, New York, with his dog Rosie.

His father is of Irish decent and they recently travelled together to the West of Ireland to celebrate his dad's 60th birthday. David's dream retirement location is Roundstone in Connemara!

David's and Jeni have been involved in the scouting and development of some of the industry's most famous faces, including: Gemma Ward, Mischa Barton, Erin Wasson, Angela Lindvall, Daria Werbowy, Lara Stone, Jessica Stam and Sasha Pivovarova, amongst others". RTE PRESS