Consumer Christmas Trolley Watch - Connacht
Monday, 21 December 2009
Today is our third week of the Christmas Price Comparison Items called Christmas Trolley Watch, a price comparison consumer study of the main supermarkets in Ireland. This week we are concentrating on Connacht and will reveal the price of 10 Christmas items which make up The Afternoon Show Christmas shopping basket, in five different supermarkets in Connacht.
We will be checking the prices in Supervalu, Dunnes, Tesco, Lidl and Aldi. We will also as usual inform viewers of the price of TAS shopping trolley in a supermarket up North. This week we will compare with Asda in Northern Ireland.
Please be aware that there will be some variations in weight, quality and nutritional value between all the supermarkets goods. We were looking solely for the cheapest price in each item. A full list of the 10 items from each supermarket is available on our website where you can see the variations.
According to a study commissioned by the NCA:
. Price remains the key influencing driver for consumers in choosing where they do their main grocery shop, followed by convenience.
. 34% of grocery shoppers are buying less
. 3 in every 4 people now shop around
Tina Leonard, Consumer Expert
The Afternoon Show Christmas Basket Watch is filled with 10 items consumers typically buy at this time of year.
THIS SURVEY IS BASED SOLELY ON PRICE ALONE. WE ARE NOT COMPARING QUALITY OR NUTRITIONAL VALUE. THEREFORE IF YOU WALKED INTO A SUPERMARKET WITH TAS SHOPPING LIST YOU WOULD FILL YOUR SHOPPING BASKET WITH THE CHEAPEST BRAND OF EACH ITEM. THE MEASUREMENTS OF ITEMS MAY VARY FROM STORE TO STORE.
Each Monday we will compare the cost of 10 Christmas items and this week we are going to Tesco, Lidl, Supervalu, Dunnes Stores and Aldi in Connacht. This will allow us to compare the cost of the items in different shops and also will allow you to see where you can get the cheapest price for TAS Shopping Basket. (NOT WHERE YOU GET THE BEST VALUE FOR MONEY. This week we will not be comparing in Superquinn as there are no branches in Connacht.
. Christmas Pudding (Approx 750gr)
. Mince Pies (6 pack)
. Christmas Crackers (12 pk)
. Biscuits for Cheese (Approx 200gr
. Fully Iced Xmas Cake (Approx 1200gr)
. Box Wrapped Chocolates (Approx 400gr)
. Wrapping Paper (Approx 5M)
. Irish Country Cream Drink (Approx 70cl)
. Mulled Wine (Approx 70cl)
. Smoked Salmon (Approx 200gr)