Consumer - Christmas Trolley Watch - Leinster
Monday, 7 December 2009
According to a study commissioned by the NCA:
. Price remains the key influencing driver for consumers in choosing where they do their main grocery shop, followed by convenience.
. 34% of grocery shoppers are buying less
. 3 in every 4 people now shop around
Given these statistics, every Monday for the next three weeks, we will be comparing the cost of 10 Christmas items and this week we are going to Tesco, Lidl, Supervalu, Dunnes Stores, Superquinn and Aldi in Leinster. This will allow us to compare the cost of the items in different shops and also will allow you to see where you can get the cheapest price for The Afternoon Show Shopping Trolley.
Trolley watch results:
. Xmas Pudding (Approx 750gr)
. Mince Pies (6 pack)
. Xmas Crackers (12 pk)
. Jacobs Afternoon Tea Tin of Biscuits (1kg)
. Fully Iced Xmas Cake (Approx 1200gr)
. Box Wrapped Chocolates (Approx 400gr)
. Wrapping Paper (Approx 5M)
. Irish Country Cream Drink (Approx 70cl)
. Mulled Wine (Approx 70cl)
. Smoked Salmon (Approx 200gr)
Next week we're off to Munster for more Christmas Trolley Watch!
PLEASE NOTE: THIS SURVEY IS BASED SOLELY ON PRICE ALONE. WE ARE NOT COMPARING QUALITY OR NUTRITIONAL VALUE. THEREFORE IF YOU WALKED INTO A SUPERMARKET WITH The Afternoon Show SHOPPING LIST YOU WOULD FILL YOUR SHOPPING BASKET WITH THE CHEAPEST BRAND OF EACH ITEM. THE MEASUREMENTS OF ITEMS MAY VARY FROM STORE TO STORE.