About RTÉ Television
The Afternoon Show
The Afternoon ShowRTÉ One, Weekdays, 4.00pm

Supermarket Chic

Tuesday, 10 November 2009

Just because we're in the middle of a big fat recession doesn't mean we have to give up our shopping treats- with supermarket fashion we can still have style but without too much guilt.
Supermarket chic is the way to go in these dark financial times.

Holly White: Eternally chic!

26 year old Holly White graduated from Fashion Promotion from the prestigious University of the Arts London in 2008. Whilst living in London she busied herself in the fashion cupboards of Vogue and British Tatler magazine as well as working for Irish Designers Paul Costelloe and John Rocha and the fashion and lifestyle supreme PR company The Communications Store.
Now back in Dublin she writes weekly for the Irish Independent, and Social and personal magazine.
Having had the good fortune to appear in 2 series of the hit Irish comedy Dan and Becs and partake in the 6 part series Hollywood Trials she has buckets of TV experience which she plans on putting to good use in conjunction with her journalism in the world of Irish fashion and lifestyle presenting. She is delighted to be on the Afternoon Show.

Models: The Dempsey family

Roan (aged 3), his lovely big sister Robyn (aged 6) and their parents, Susan and Thomas.
Susan normally does her shopping in her local Superquinn, which doesn't have a clothing department, so generally she doesn't buy supermarket clothes. This is not to say that she wouldn't buy them, she just hasn't until now!

In the past she's picked up things like long sleeved vests and shirts etc for her husband, but never any proper fashion.
Susan would agree that there is perhaps a pre-conceived notion that fashion from supermarkets is of lesser quality - but is always surprised to hear that a friend's nice top/dress/ coat is from a supermarket.

Thomas wears a suit to work and so would normally wear jeans and comfy clothes at the weekends. Robyn has a great little sense of style, preferring uggs and jeggings at the moment as they're really comfortable, but she loves to accessorise and is very much a girly girl. Roan is a spiderman fan and loves anything associated with action figures, while mum Susan's style is young and classic.

When talking about the latest bargains available in Tesco, Aldi and the other supermarkets, we generally think 2 for one offers on meat & veg, we're generally not talking about this season's hottest catwalk trends. Supermarket giants have certainly upped their game when it comes to the fashion stakes and have, in recent years, shaken the image of poor quality, dowdy clothing.
Chains like Tesco, Lidl, Aldi, Sainsburys and Asda have all opted to give their customers more value for money by including men, women and children's clothing into their already competitive offering. Dunnes and Marks and Spencer have, for a long time given the larger department stores a good run for their money in terms of style, but are not quite on a par in terms of price with the budget retailers, although there are sometimes great sales where you can pick up fantastic bargains.

The idea of being a very busy mum and not having the time to spend a day in town is the crux of this. The very concept of being able to pick up the latest military jacket or exaggerated shoulder blouse, alongside your turnips and coco-pops, is very appealing to most of us, particularly those who are time - poor.

Critics will question the quality of some ranges, which offer clothes at incredibly low prices, but the surprising thing is that most of the supermarket brands can hold their own against bigger, high street chains, which is music to the ears of parents, laundering on a daily basis!

The Labels

Fred and Florence - Tesco
The exciting and trendsetting Autumn Winter collection from F&F at Tesco has launched and features styles that are strikingly bold and beautiful. Power dressing, clever accessories and ultra chic are all back on this season's fashion agenda.

Cherokee - Tesco
The Cherokee range is a collection of fashionably casual pieces that combine to make a great capsule wardrobe. For women the look is effortlessly stylish and chic on-the-go. For men it's street-style, casual dressing.

Aldi represents superb quality at unbeatable prices. It's 'special buy' offers often include fashion lines like this season's children's wear. Priced from €4.99 for fleece tops to only €11.99 for winter ski jackets! The line is available from Thursday November 12th from their 72 stores nationwide.
The range is from the Avenue label exclusive to Aldi.

Lidl's chain of discount food stores aims to sell top quality products at the lowest possible price. Their range of men's, women's and children's wear are exceptionally priced from €6.99 for a girl's gilet to €39.99 for ladies' leather boots.


Robyn - Aged 5 ½

Pink hat €4 Marks & Spencer.
Purple coat €25 Dunnes Stores.
Necklace €3.50 Tesco.
Pink check pinafore dress - €16 Dunnes Stores.
Mittens €2.99 Lidl
Boots €14 Tesco.

Roan- Aged 2 ½

Stripe Hat €2 Dunnes Stores.
Ski Jacket €11.99 Lidl.
Shirt with T-shirt underneath as a set €9 Dunnes Stores.
Jeans €12. Dunnes Stores.
Gloves €2.99 Lidl
Timberland style boots €8.50 Tesco

Susan- Yummy Mummy.

Turquoise scarf €8 Marks and Spencer.
Blue Coat €60 Savida at Dunnes Stores.
Chunky stone necklace €12. Marks and Spencer.
Turquoise Dress €20 Dunnes.
Ring €3.50 Tesco.
Quilted oversize bag €17.50 Tesco.
Boots €21 Tesco.

Thomas - Trendy Dad

Cashmere/wool mix black coat, €24, Aldi.
Scarf €3.99 and gloves €5.99 Aldi.
V neck Jumper €18.99 Aldi.
Stripe shirt €7.49 Aldi.
Trousers €25 Dunnes Stores.
Brown Shoes €20 Tesco