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Spring/Summer Supermarket Style with Brendan Scully

Thursday, 26 March 2009

As cash is tight it seems that all of us are on the look out for a bargain these days, and where better to look than your local supermarket. More and more people are catching on to the fact that you can pick up a fashion bargain when nipping in to get your milk and bread. However among some people the perception remains that cheap prices mean cheap fabrics and last years styles. Today Brendan Scully is here to dispel these myths and show us the best in spring/summer fashion that the supermarkets have to offer.

We will be featuring clothes from Tesco, Sainsbury's, Dunnes Stores and Aldi.

Brendan Scully- Shipshape!
Brendan Scully has been making dance costumes & dresses for a number of years with his company 'STAR'. Similar to those seen on popular shows 'Strictly Come Dancing' & 'Dancing on Ice'.

In addition to these award winning creations Brendan has made one off red carpet pieces for such well know people as Sinead O Carroll, Andrea Roche & Fionnuala Sherry of ' Secret Garden' fame to name but a few.

More recently Brendan has styled various fashion editorials, music acts, fashion tours and corporate events. Credits range from hand created customised Swarovski crystal suit that launched their first store here in Ireland, Fashion shows for Debenhams, Byoung & McElhineys Department store and worked alongside well Irish fashion photographers such as Barry McCaul & Lili Forberg.
In addition to this Brendan also keeps up to date with break through new trends, what's hot and not through the day-to-day running of agency Bscene The Agency where he is one of the directors.

Outfit 1- All from Dunnes Stores
Black beach hat - € 6.00
Sunglasses - € 8.00
Black Bow bag - € 5.00
Pink wedges - €14.00
Pink Floral Jumpsuit - € 37.00

Outfit 2- All from Aldi
Sports Jacket € 13.49
Running top € 6.99
Running Trouser € 10.49

Outfit 3 - All from Dunnes Stores
Shirt - € 25.00
Bootcut Jeans - € 25.00
Grey Shoes - € 8.00

Outfit 4- All items from Sainsbury's (note £stg prices)
White Frilly top £15
Necklace £8
Tie Waist Cotton Trenchcoat £30
Handbag £15
Linen skirt £18

Outfit 5- All items are from Tesco
F&F scarf €1
F&F Red jacket €15
F&F white t-shirt (worn underneath) €4 (or two for €6!)
Navy strap bag €3
F&F silk flare Jeans €12
Cherokee Red Wedges €8

Outfit 6- All items are from Tesco
F&F Kaftan Jumper €15
Cherokee Mens check shirt €12
Cherokee mens jeans (with belt) €15
F&F Mens lace up brown shoes €10
F&F mens belts €7 each
About The Labels:

Fred and Florence - Tesco
Real fashion doesn't need to be expensive, but it should add a touch of luxury to your day. That's why F&F Signature brings you key pieces made from quality fabrics that you'll want to wear again and again.

Cherokee - Tesco
The Cherokee range is a collection of fashionably casual pieces that combine to make a great capsule wardrobe. For women the look is effortlessly stylish and chic on-the-go. For men it's street-style, casual dressing.

Tu - Sainsbury
Tu has something for everyone from basics to fashion pieces inspired by catwalk looks. Attention to detail is key, with trims and linings adding extra detail. After only three years, Tu has become the ninth largest clothing retailer in the UK and is available in over 270 Sainsbury's stores.

Aldi represents superb quality at unbeatable prices. It's 'special buy' offers often include fashion lines like this season's children's wear.

Lidl's chain of discount food stores aims to sell top quality products at the lowest possible price. Their range of men's, women's and children's wear are exceptionally priced.