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The Afternoon Show
The Afternoon ShowRTÉ One, Weekdays, 4.00pm

Christmas Consumer Trolley Watch - Week One Leinster

Wednesday, 10 December 2008

Today is our first week of the Christmas Price Comparison Items called Christmas Trolley Watch, a price comparison consumer study of six (TBC) of the main supermarkets in Ireland. This week we are concentrating on Leinster and will reveal the price of 10 - 12 Christmas items which make up The Afternoon Show Christmas shopping basket, in six (TBC) different supermarkets in Leinster. We will be checking the prices in Supervalu, Superquinn, Dunnes, Tesco, Lidl and Aldi. We will also as usual inform viewers of the price of TAS shopping trolley in a supermarket up North. This week we will compare with Lidl in Northern Ireland.

Please be aware that there will be some variations in weight, quality and nutritional value between all the supermarkets goods. We were looking solely for the cheapest price in each item. A full list of the 10 items from each supermarket is available on our website where you can see the variations.

Dublin, 18th September 2008 - Research carried out by Amárach Research on behalf of the National Consumer Agency shows that over half of grocery shoppers are now making their decision on where to shop based on price - so we are carrying out a study which reflects the trend in grocery shopping.

The research showed that 56% of grocery shoppers are shopping in a particular store based on price.

36% of grocery shoppers revealed that they are now buying own brand goods.

Suggested structure:- (TAS Christmas Basket will be in studio as a prop if needed)

Intro
Today is the first week of two where we will check the price of 10-12 Christmas Items that are typically bought this time of year in the leading supermarkets.

What is the Strand all about?
Concept of Christmas Basket Watch
The Afternoon Show Christmas Basket Watch is filled with 10-12 items consumers typically buy at this time of year. THIS SURVEY IS BASED SOLELY ON PRICE ALONE. WE ARE NOT COMPARING QUALITY OR NUTRITIONAL VALUE. THEREFORE IF YOU WALKED INTO A SUPERMARKET WITH TAS SHOPPING LIST YOU WOULD FILL YOUR SHOPPING BASKET WITH THE CHEAPEST BRAND OF EACH ITEM. THE MEASUREMENTS OF ITEMS MAY VARY FROM STORE TO STORE. Each Wednesday we will compare the cost of 10-12 Christmas items and this week we are going to Tesco, Lidl, Supervalu, Dunnes Stores, Superquinn and Aldi in Leinster. This will allow us to compare the cost of the items in different shops and also will allow you to see where you can get the cheapest price for TAS Shopping Trolley. (NOT WHERE YOU GET THE BEST VALUE FOR MONEY. Do not refer to where you get the best value for money but which store is the cheapest place to get the contents of TAS Shopping Trolley)

What are we hoping to find from this survey?
Where will you get the best price for TAS Christmas Basket.

So where did you go to this week?
This week we were in Leinster and next week (final week) we will be in Munster.

So what price comparison did you find?
Tina reveals the prices of the six supermarkets, dearest to cheapest.

Tina's tips
If you are living anywhere near the border it might be worth your while travelling up north for your groceries. So many of us are making the trip up north to save money. The tendency is to go up north for non perishable goods that you can stock up on once a month. We looked at Lidl in Northern Ireland this week to see if it is worth the trip up north for the contents of TAS shopping trolley and the total cost came in at £30.38 or €34.80.
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Where to next?
Munster for Part Two

Please be aware that there will be some variations in weight, quality and nutritional value between all the supermarkets goods. We were looking solely for the cheapest price in each item. A full list of the 10 items from each supermarket is available on our website where you can see the variations.

Trolley Watch Results

http://www.rte.ie/tv/theafternoonshow/pdf/christmas_trolley_watch_website_table_week_one.pdf

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