About RTÉ Television
The Afternoon Show
The Afternoon ShowRTÉ One, Weekdays, 4.00pm

Overheard in Dublin - Sinead Kelly

Friday, 12 January 2007


Ever overheard something funny and just had to tell someone the story? Sinead Kelly done just that by setting up a website dedicated to what people overheard in Dublin, hear her story now!

About Sinead
Sinéad Kelly is the co-creator of three websites and has just published a book "Overheard In Dublin". The websites and the book are based on overheard snippets of conversation submitted by the public.

Sinéad is 27 years old and from Walkinstown, Dublin. She comes from a family of 7 children, including her brother Gerard (30) with whom she set up the website. She currently lives in the city centre and as well as running her websites and publishing a book, she works full time as an air hostess with Aer Lingus.

Where did the idea come from?
Sinéad and her brothers always shared a certain humour and loved the Irish wit. They found the things that Irish people talked about during their day to day lives very funny, especially when they were unaware that people were listening to them.  Gerard needed to do a website for his portfolio as he was just finished an IT course and Sinéad thought it would be fun to post the things they overheard people saying on a webpage. This was never intended to be a business, just a webpage for their friends, people living abroad etc, to log onto and share a bit of Irish humour!

How did the website come together?
Gerard made the webpage and they posted things that they have overheard themselves in Dublin, while out and about, traveling on buses etc. The website became very popular through word of mouth and people started to submit things that they had overheard. A lot of media interest (Tabloids, radio etc) followed and the website became even more popular. Sinéad and Gerard were fascinated by the interest, they thought it was hilarious!

How did you make the decision to expand to Cork and London?
When the Dublin website became so popular it made sense to do a Cork one too. Cork has that sense of having its own Irish type of humour as well. London just followed on from there really. They have bought domain names for doing other cities and will see how they work out. It all depends on if they take off or not and this depends on word of mouth. They don't worry about creating content for the sites, that's not what it's all about.

For more information