The All Ireland Talent Show

Ireland's biggest nationwide talent search is back for a third series.

40 acts from five regions are drawing the battle lines as they attempt to win the coveted title of the All Ireland Talent Champion 2011 and the life changing prize of €50,000.

There's change in the air, because there's a new judge in town. And she's planning on a win. Novelist, journalist and model Amanda Brunker will lead eight Dublin acts to the live finals.

But it's not going to be that easy. The returning judges know the game all too well. John Creedon steers the South. Bláthnaid Ní Chofaigh guides the East. Dana heads up the North. While Dáithí Ó Sé commands the West.

The daggers are out for Dana. She faces the challenge to keep the title in her region after singer Chloe Coyle took it home in 2010. It's up to host Gráinne Seoige to keep the judges in line and the spotlight firmly on the talent.

In the first five programmes the judges reveal their region's finest talent. There'll be laughter, tears and joy. And that's just the judges. They'll face the hard task of choosing their eight acts to take to the live finals.

Then watch as the competition heats up each week as the 40 acts battle it out to reach the semi-finals, and more importantly, the grand final. It's more than personal pride at stake – it's pride of place, pride of parish that's paramount.

The Talent: Bigger and better than ever before. The Judges: Even more hungry for a win. It's time to shine for county, for country, for €50,000.