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Babogbaby, The first Irish Speaking Teddy Bear

Seachtain na Gaeilge is happening all this week.

Seachtain na Gaeilge is a non-profit organisation which helps to promote the Irish language and culture both at home and abroad within a two week festival held in March every year. Croí na Teanga - It's You! (Heart of the Language - It's You!) Is the motto of the festival, meaning that everyone, no matter what age they are or what country they live in, is central to the renewal of the Irish language.

During Seachtain na Gaeilge (5th-17th of March) many Irish language programmes will be broadcast on RTÉ Radio and Television and many popular shows will feature short items in Irish to mark the week. For a selection of these see below.

Guest: Adrian Devane

Adrian is married to Karen. They live in Moycullen Co. Galway and two daughters, 4 year old Robyn and 2 month old Romy.
Adrian set Bábógbaby up in early 2010 to provide tools and toys for toddlers, children and parents to learn those first cúpla focal.
Adrian has 12 years experience as a film producer and has worked on feature films, TV drama, animations, commercials and music videos.

He along with his designers created the branding, website and Irish speaking teddybear that will help promote and encourage the Irish language to be spoken at an early age.
Bábógbaby plans to release a range of Irish speaking products in the next twelve months that will help toddlers and children learn the Irish language.

What is Babogbaby?

This multi-award-winning cuddly and colourful teddy bear teaches toddlers and children 33 words in Irish. BB has bright buttons to press, and in response the teddy speaks the friendly-sounding Irish words for basic numbers, colours and shapes. For those anxious to say hello to BB, you can get acquainted with the teddybear on the interactive website, (show ulay here) where toddlers, young children - and adults! - can meet BB. It's Ireland's first Irish speaking teddy bear.

What gave you the idea for it?

"I saw a gap in the market when, after having our first child, my wife Karen and I noticed there were lots of toys available but none that spoke or taught Irish," says Adrian. "So I investigated what was out there, took apart a few teddies and discovered how it all works! Next up was to design a teddy that 'spoke' about 30 words. I decided the words should be for numbers, colours and shapes, and with my designer here in Galway we created our teddy bear BB. I recorded my 4-year-old daughter Robyn saying the words and after months of changes and improvements we arrived with a BB that we are all very happy with."

How successful has it been since the launch?

"I am over the moon with the interest in our BB bear in 2010 since we launched in October. I am so excited about this year with new products coming on stream later in the year. BB will also be available for next Christmas in at least 4 more languages including Welsh, Scots Gaeilic and English. The response has been beyond all expectations with BB bears now living and spreading the Irish language in Alaska, New York, Sydney, Frankfurt and Beijing."

This Irish success story has already won a Gold Award in the electronic toy category at the Practical Pre-school Awards and the Best Cuddly Bear award at the Toy Talk Awards, both in the UK. Meanwhile here in Ireland, Adrian himself recently won the Maternity and Infant Business Parent of the Year 2010.
Where is it available to buy and how much does it cost?
BB is also available in Smyth's Toys, Arnotts, Mothercare, Ken Black Toys, selected World of Wonder stores, Art & Hobby, BellaBaby, selected Toymaster and other outlets across the country.

BB the Irish-speaking teddy bear costs €29.99 plus postage and packaging and available to buy online now at

Tell us about your new app?!

We have an exciting new app for iphone and ipad out today! (Show ulay)

The launch of the new BB app for the iphone and ipad where it has the same function of the actual teddybear out on March 7th and coincides with the launch of Seachtain na Gaeilge.
What are you up to next?

In April we will be at the pregnancy and baby fair on April 9th and 10th in the RDS.

You can also check in on BB via Facebook - just search for Babogbaby or follow us @babogbaby on twitter.

Additional info

Event Title Organisation Location Date Time Web Broadcast The Ferryman Pub, Sir John Rogerson's Quay,Dublin City,Ireland 17 Márta 2011 10pm GMT
Cashel Library: Afternoon of Irish Dancing
Tipperary Libraries Friar Street, Cashel,Tipperary,Ireland March 12th 2011 14:30

Cappoquin Civic Link Heritage Group Cappoquin,Waterford,Ireland March 5th to March 27th All Day

Launch of Dundalk Institute of Technology Irish Language Scheme
Institiúid Teicneolaíochta Dhún Dealgan Foirgneamh Carroll, DkIT, Bóthar Átha Cliath, Dún Dealgan,Louth,Ireland 10/03/2011 19:00

Table Quiz:

Tipperary Libraries Templemore Library, Old Mill Court, Templemore,Tipperary,Ireland 15/03/2011 18:45

Conversation Circle:

Tipperary Libraries Templemore Library, Old Mill Court, Templemore,Tipperary,Ireland 08-03-2011 18:45

Bi-lingual Quiz:

Conradh na Gaeilge Glaschú Admiral Bar, 72 Waterloo Street, Glasgow, G2 7DA,Scotland 16/03/11 20:00
Cumann Siúlóide Mhaigh Cuilinn
Moycullen Walking Club Moycullen,Galway,Ireland 13/03/11 11:00

John Spillane Concert

Comhairle na dTuismitheoirí Gaelscoil Chill Dara, An Bóthar Glas, Droichead Nua/ Green Road, Newbridge,Kildare,Ireland 10/03/2011 20:00

John Spillane Concert

Comhairle na dTuismitheoirí Gaelscoil Chill Dara, An Bóthar Glas, Droichead Nua/ Green Road, Newbridge,Kildare,Ireland 10/03/2011 20:00

Bilingual Quiz

An Roinn Iompair teach iompair, sr. chill dara,Dublin City,Ireland 16 Márta 12:45


Kildare Co Council Celbridge Community Library,Kildare,Ireland 16/03/2011 15:30 - 16:00

Tea/Music Break

An Roinn Iompair teach iompair,sr chill dara, bac 2,Dublin City,Ireland 11 Márta 2011 11:00

Coffee Morning

Kildare Co Council Celbridge Community Library,Kildare,Ireland 15/03/2011 10:30 - 11:30

Conversational Circle (Music night and quiz)

N/A Gingerman Bar, Arundel Lane, Waterford City,Waterford,Ireland 10/03/11 21:30

Irish language crash course

Coiste Cultúir Bhord Contae Ard Mhacha i gcomhar le CAIRDE Teo An Phairc Lúthchleasaíochta,Armagh,Ireland 05.03.11 11:00