46-year-old Corinna hasn't worked full time in 10 years but she has been freelancing for years. Corinna was on the path to getting back to work full time when she was diagnosed with breast cancer and had to put her ambitions on hold. Now recovering from her illness she is back in the work place. With a background primarily in marketing and PR - which included work in Nestle UK, a number of marketing agencies in Dublin and Guinness Ireland. She is a contributor to the Irish Times, Irish Tatler and editor of Eat Out. She lives in Terenure with her husband Steve and two children, 8-year-old Katherine and 7-year-old Isabelle. She has loads of ideas for the magazine and with her high levels of energy she will motivate the team around her and push them all to achieve her vision for the magazine.
Belinda, a 52-year-old former top model, worked as a casting agent early on in her career, before moving to Spain. There she ran a successful modelling agency, before returning to Ireland in 2002 after 15 years. She has worked as an artist and was a regular columnist in an ex-pat magazine in Spain. She looked after the beauty and fashion pages and had a great eye for 80's glamour. Since returning to Ireland she has written a romantic novel which she is hoping to get published. She has never worked in a nine to five job and has always been her own boss. Belinda will have to grips with modern technology once back in the workforce, Belinda writes everything on paper before typing so she will have to become computer literate. Prior to working in Ashville Belinda was not an early riser and enjoyed Oprah and Dr. Phil with a cup of coffee before her day began. She finally decided to take Oprah's advice and do something for herself so this magazine seems like the perfect route for Belinda to channel her creativity and get back out there. Belinda, who is divorced, lives with her 22-year-old daughter Riva and two dogs, Sammy and Rocky in Wicklow.
Susannagh, a 42-year-old print designer for fashion, has worked in London, New York and Capetown, and over a 15 year period, has sold her designs to Tommy Hillfiger, Victoria's Secret, Next, and Estee Lauder amongst many other international names. She took a few years out to have a baby. She is mother to 3 year old Gabriel and full time step-mother to 16 year old Aisling. Her husband Cormac travels a lot and tends to be away three or four nights a week. Most recently, she has been freelancing for the leading textile studio in London as well as working on a commission for A-Wear. Susannagh faces the huge challenge of transferring her print design skills to the graphic design remit of the 'Five Women' project. She's has experience on Quark and Photoshop but its been quite a while since she last used them. She would also need to get up to speed on the rest of the software packages. She's very capable, but has never worked on a magazine before so is facing a major challenge. She's willing to put the hours in, and is excited about the opportunity, but has no idea how she'll manage childcare - Gabriel is used to having mummy around twenty-four-seven.
Claire, a 38-year-old mother of three and a part-time Garda Reserve. Claire knows the term juggling more than anyone as she reared her 19-year-old son Matthew single handedly until she met her husband Alan eight years ago. She worked in retail for years, starting as a check out girl and working her way up to supervisory and managerial positions. She fell for the Deli manager, Alan, and he says it was 'love across the tills'. With Alan she had two more children, 5-year-old Milli and 3-year-old Scott. Claire is faced with the arduous challenge of selling advertising for the new magazine, a job she has never done in her life before. She hasn't worked in 5 years but she was still an extremely industrious woman before she arrived in Ashville. Her days at home began at 5am to drive her husband to work before getting her children up, dressed and fed followed by the school runs. She's super organised and says she will continue to come home after a long day's work selling in Ashville to get the dinner, do laundry et cetera in the evenings.
Marketing & PR
Aisling a 38-year-old marketing and PR consultant, has worked as a marketer for Deloitte's both in Boston and Dublin for six years. She has 10 years experience in marketing financial services. She went back to work after having her first child, Aidan, with husband Tom, but never had any time to spend with Aidan and eventually took a career break and had two more children, Rory who is now 2-years-old and Jane who is seven months old. When she fell pregnant with Jane, she started to panic, wondering if she'd ever break back into the workforce and continue her career. In between having babies she has worked as a marketing and PR consultant for a number of companies and completed a life coaching course. Aisling's challenge will include PR, marketing and distribution of the magazine, in addition to organising a sensational launch party at the end of the twelve week period.