Series 5: Episode 8

Broadcast: 21/04/2012

Dragons Den

Name: Valerie Sheehy
Idea: My
Investment: €40,000
Equity: 40%
Location: Ballyporeen, Co Tipperary

The Pitch:"High quality reusable waterproof unisex ponchos in county/club colours."

How did you come up with the idea: One day I was watching a GAA match on TV and it was lashing rain and I noticed the supporters had to cover their team jerseys, losing their identity. I designed and developed a high quality reusable waterproof unisex poncho in county/club colours

Personal Information: I left home at 17 and moved to Clonmel where worked and studied for 6 years. I moved to London and spent 9 years working in Administration and Sales in the construction industry. I then moved to Bournemouth and worked for Barclays Bank Plc for 3 years. They announced redundancies so I decided to leave and work for myself. I worked as a free lance personal assistant for 2 years and then moved home to Ireland. I have spent the last 3 years selling solar panels and then life assurance.

I approached the GAA with a prototype and the concept and they granted me a license in October 2012. It was then that I decided to work on My full time. Since October, I have also received a license from Leinster Rugby.

I am very excited about the future of My Poncho!

View Valerie Sheehy's response


Dragons Den

Name: Lorna Barrett
Idea: It's All Good DIY Pizza Kit
Investment: 35,000
Equity: 25%
Location: WestCork

The Pitch:"Restaurant Quality Pizza at home."

How did you come up with the idea: Having owned a restaurant where we made our own pizzas I saw a market for them especially in rural areas where there is no pizza delivery

Personal Information: I have worked in the Restaurant and Hotel Industry for over 25 years and have lots of experience running busy kitchens and menu development.

View Lorna Barrett's response


Dragons Den

Name: Éanna Ó hIorua
Investment: €50,000
Equity: 10%
Location: Glasnevin, Dublin

The Pitch: Online bookmaker who adjust the odds frequently to give the best value and simplest to use service to our customers.

How you came up with Idea: A theoretical conversation in a college canteen over how bookmakers make a profit sparked my pursuit of a better way of operating as a bookmaker. I then began playing with this idea in my spare time. I did this on excel and then developed software to display it on multiple screens. I then held five or six race nights. Each time the idea evolved, I got more excited and ultimately it gave us the confidence to build a website.

Personal Information: My background is on the face of it totallly unrelated. I studied Manufacturing Engineering and Business in DCU. I worked predomiately with American medical device manufacturers after college. I was always very much on the efficiency side of things on how processes could be run more efficiently. Although I had some set-backs including redundancy in 2009, I always liked the work and the challenges it provided.

View Éanna Ó hIorua's response


Dragons Den

Name:Patrick Daly
Idea: Designer Pet Homes
Investment: €23,000
Equity: 12.5%
Location: Kilclonfert, Rhode, Co. Offaly

The Pitch: Fully insulated pet homes

How did you come up with the idea: I saw how badly constructed most pet homes were and decided to build one from insulated material that would last 10-15 years and could not be damaged by pets.

Personal Information:

My name is Patrick Daly, I am 48 years old. I am married to Helen. We have four daughters, Clodagh, 19, Dervla, 16, Hannah, 13 and Ella, 8. I also farm one hundred acres. I am involved in the construction industry. I hope to make my new business, Designer Pet Homes, very successful as I am extremely confident in it and I feel that it is a new, innovative and unique idea.

View Patrick Daly's response


Dragons Den

Name: Simon Stenson
Idea: Cherry Blossom Bakery Ltd
Investment: €200,000
Equity: 40%
Location: Castlebar, Co Mayo

The Pitch: Expasion of existing business. Into nationwide distribution with main Irish Multiples

How you came up with Idea: Been building on the idea for a few years and had investigated the market for Spelt products and saw a gap in this area.

Personal Information: Cherry Blossom Bakery was set up out of necessity. After losing my job in construction and spending two years unemployed, I decided to take matters into my own hands and did a three month course in Ballymaloe Cookery School. On completion I got employment immediately but in the back of my mind I knew I wanted to set up my own bakery business. And on the first of December 2010 Cherry Blossom Bakery was born in my parent's disused pub in Ballyvary, Co. Mayo. We started with two local Supervalu stores and as the product became more popular we were approached by many others interested in stocking the product. The business grew and after the first year we had outgrown the pub/bakery and we moved to a bigger facility in Castlebar, which was officially opened by An Taoiseach Enda Kenny in February 2012. It was shortly after this that we started supplying Tesco, Dunnes and in the greater Connacht and Midlands region and have even sent bread to the White House for St Patrick's Days Celebrations. In this time we also increased our employees from two to nine.

View Simon Stenson's response


TV Schedule

RTÉ One, Sundays, 9.30pm


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