Series 5: Episode 7

Broadcast: 14/04/2012

Dragons Den

Name: Paul Doyle
Idea: Trolley Bags Ltd
Investment: €50,000
Equity: 25%
Location:Downings Tullow Co. Carlow

The Pitch:"A more-usable shopping bag as opposed to just reusable."

How did you come up with the idea: The idea struck me when shopping with my then pregnant wife Anita in an Aldi store. I noticed how inefficient the check out system is for the customer. A shopper has to unpack their trolley, once checked through, the shopper puts the items straight back in the trolley without being given the opportunity to pack at the checkout. I thought if there was a system of bags that could be placed in the trolley it would allow the customer to pack directly at the checkout. I developed a prototype and realised not only would it make packing in Aldi much easier but would make packing in any supermarket twice as fast. The speed comes from the fact that Trolley Bags let the customer pack multiple bags with both hands at the same time. Simple but effective, Trolley Bags are a more-usable packing option. From prototype I went to patent protection which has now been granted and once the protection was in place I sourced a manufacturer in China. We approached Aldi in 2010 and they launched Trolley Bags with huge success.

Personal Information: I am a proud Carlow born problem solver with a background in science and IT. My career has taken me from Lab scientist to computer programmer to self employed entrepreneur always with a burning ambition to a find a clever solution to an everyday problem but. on a global scale! My endlessly patient wife Anita and two beautiful daughters Roslynn and Gwyneth have all endured and sacrificed to get us to this point and mainly for their sake I hope the business is the success that they truly deserve it to be. It's true; a man is only as good as the woman standing behind him and I am blessed among women.

View Paul Doyle's response


Dragons Den

Name:Sean & Daniel Leonard
Idea: Crafty Creatiosns N.I. Ltd
Investment: €80,000
Equity: 20%
Location: Belturbet, Co. Cavan

The Pitch: A new concept in Chainsaw Design

How you came up with Idea: Through discussions with a farmer friend.

Personal Information: I hold a BSc Sports Management (First Class Honours) from University College Dublin, where I graduated in 2009. After graduating, I joined Dell in Sandyford where I worked for two years in Corporate Sales. I started in Dell as a sales support representative, but was quickly promoted into an account management role, and was then subsequently promoted to a product specialist role. After two years in Dell, I took a year out to travel around the world, visiting all 6 continents. I have now returned home to focus on establishing nurish as a respected and trusted brand in the food sector.

View Sean & Daniel Leonard's response


Dragons Den

Name:Debbie Ross
Idea: Kitty O'Byrne's Food Company
Investment: €35,000
Equity: 10%
Location: Dublin

The Pitch: A food range with an Irish twist

How did you come up with the idea: Food and motherhood! The idea grew over time in my kitchen. I love scratch cooking but after becoming a Mum I became more conscious of anything premade in my cupboards most of which were chutneys and table sauces. While supermarket shelves were bursting with bottles, I found it difficult to find a range that were free from the usual unpleasant suspects, uniquely Irish that tasted homemade so I got cooking and created my own range.

Personal Information:

Born and raised in Birr, Co Offaly, my lovely Mum was the first person to shape a lifelong passion for food and cooking. This developed further when I lived in South Africa during my twenties. I have over 16 years experience of working in the corporate sector while gaining a Psychotherapy degree. After designing and making cakes for a number of years, I started in late 2011 selling handmade luxury gourmet chocolate treats. My husband Ian and I live in Lucan with our 3 year old son, Seni.

View Debbie Ross's response


Dragons Den

Name: David Monson
Idea: Monson Irish Jewelry
Investment: €30,000
Equity: 30%
Location: Ballyheigue, Co. Kerry

The Pitch: Design and Creation of unique pieces of Jewellery made from wood

How you came up with Idea: I came up with the idea while fitting out a Jewellery store in a previous role as a Furniture/Joinery Designer Maker. I had returned to college to complete a BSC in Furniture and Wood Technology in Letterfrack, Co Galway and had the opportunity to do some research and development as part of a year long module and decided to delve deeper into the idea making some prototypes and testing the market. The rest is History, sales channels have grown and designs have evolved.

Personal Information: Starting at the age of 14 working part time during school holidays I started my life long passion of working with wood luckily getting a job with a local furniture maker. It's hard to imagine that was 14 years ago. Since then I have worked with many companies in the Industry at home and abroad.

View David Monson's response


Dragons Den

Name: Seamus Connolly
Idea: The Log Holder Company
Investment: €20,000
Equity: 20%
Location: Nicholastown, Athy, Co. Kildare

The Pitch: The Log Holder Company offers a unique and stylish way of drying out and holding your logs/Turf and Coal.

How you came up with Idea: When I purchased a stove for my own home, it was not possible to find a Log Holder that would hold a large volume of fuel. I designed and made a Log Holder for my own house and through family and friends the feedback was very positive. There is a gap in the market and the interest and demand for this product has exceeded my expectations.

Personal Information: I am a native of Kildare and I have been living in Nicholastown, Athy, Co. Kildare for over 7 years now. I'm married and have one son. For the past 10 years I've been self-employed as a Stone Mason with my other business "Kilkea Stone Yard" and I have alot of experience as a landscape gardener. The Log Holder Company is proving to be a very positive venture and this business has great potential and I'm enjoying building it up to be a very successful business.

View Seamus Connolly's response


Dragons Den

Name: Anne & Alan Bradfield
Idea: Taste a Memory
Investment: €100,000
Equity: 22.5%
Location: Cork

The Pitch: Food business with a range of ready meals

How you came up with Idea: Anne started the business by selling products at a farmers market.

Personal Information: Anne is a qualified chef with a great love of food and everything to do with food. Whether it is growing vegetables in her allotment or cooking great meals for family and friends.

View Anne & Alan Bradfield's response

TV Schedule

RTÉ One, Sundays, 9.30pm


Dragons' Den Twitter