Series 4: Episode 7

Broadcast: 22/04/2012

Pure Brazen (Daragh Whelan & David Lombard)

Name: Mark O'Callaghan
Idea: Tactico Football - MOC Games Ltd
Investment: ¤50,000
Equity: 40%
Location:Originally Dublin - based in Co.Mayo

The Pitch:"To bring a football board game to the market to rival Monopoly."

How did you come up with the idea: How you came up with Idea: While working at the new Wembley stadium as it was being built I realised no one had invented a board game that had both management and on field action in one game. I set about designing the game format running forcus groups to perfect it and then finally concentrated on the design elements to the game board and retail packaging.

Personal Information: I was, from the age of two, reared in orphanages in Dublin till i was 16. Following a short period of sleeping rough I managed to get a flat and go back to school to complete my Leaving Cert. I then moved to Germany for a few years to work and then went to London where I studied a BSc (Hons) in Electronic Imaging Science. I worked for a time in the film special effects industry till my Wembley experience and following a number of years of designing and testing I went about making Tactico Football.


Jo Daly and Dominik Hewitt

Name: Nigel Treacy
Idea: Pet Memorials
Investment: ¤20,000
Equity: 20%
Location: Courtnaboughilla, Goresbridge, Co. Kilkenny

The Pitch: "Personalized pet headstones where the customers can add details and their pets photos. These are made from PVC. And Caskets are available in MDF and Eco Friendly to bury your pet with dignity."

How you came up with Idea: I had a dog and when he died the vet gave me him back in a plastic bag to bury him. It just didn't feel right. I wanted to bury him with dignity so I came up with the caskets and then for the headstones I had PVC already so I made them out of that.

Personal Information: I am self employed with a signs and graphics business for the past 6 years in Carlow.


Anita Johnston

Name: Kenneth Sinclair
Idea: Wilkwee
Investment: ¤80,000
Equity: 15%
Location: Lisburn

The Pitch: "Wilkwee is a planting system that can go around corners in one continuous line."

How you came up with Idea: We had window boxes on our window sills and some inside the house. I did not like the look of the plastic box so after a lot of ideas I invented Wilkwee.

Personal Information: I don't really have a business background. Learning as I go. I work at HGB bodywork spray painting. I have done landscaping and sign manufacturing for 10 years.


Simon Born

Name: Sharon Plunkett
Investment: ¤25,000
Equity: 30%
Location: Dun Laoghaire, Co. Dublin

The Pitch: "First deals website in Malta based on the highly successful marketing concept of Groupon."

How did you come up with the idea: The daily deals market is a successful marketing tool in many countries including Ireland. I (Sharon) as one of the shareholders of Melita Deals Ltd, currently running, have identified an untapped opportunity in Malta, where there's no daily deals websites. Being the first deals website, means that has the opportunity to create, educate and develop the market. Being first to market is extremely important in this sort of business.

Personal Information: My background is in marketing and pr. I have worked with the Malta Tourism Authority for 17 years in Ireland, handling its public relations. Thanks to this I am very familiar with the country and have excellent contacts in the travel industry to develop the inbound tourist market awareness. Having run I also know exactly what is required to run such a site.


John Coleman

Name: Rory Dinnigan
Idea: Linkzeez Wristbandz
Investment: ¤25,000
Equity: 20%
Location: Dublin

The Pitch: "Linkzees Wristbandz are completely customisable wristbands that allow an individual to create a wristband that looks like how they want and says whatever they want. It can be changed at any time to anything the individual wants."

How you came up with Idea: I came up with the idea lying in bed one night and spent the next few months developing the design with the aid of a product developer.

Personal Information: In late 2009 I dropped out of college (DIT) in 4th year to pursue a business venture with my business partner Mark Loftus. Together we setup International Life Ireland (ILI), a company offering services and hosting events for international students and workers in the greater Dublin area. ILI still operates today and is one of the leading student event companies in Dublin.

In 2010 I setup Lovely Christmas Jumpers in the hopes of exploring the growing novelty Christmas jumper market. The company was a huge success, selling out of all stock in both 2010 and 2011.

In early 2011 I developed Linkzees Wristbandz and continue to work at promoting it and my other businesses.


John Price - Golf Ball Cleaner

Name: Donal Ward
Idea: Aluminum Kitchens
Investment: ¤25,000
Equity: 10%
Location: Limerick

The Pitch: "Aluminium cabinets for kitchens."

How you came up with Idea: As a result of a problem encountered by a kitchen fitter where by the sink cabinets get damaged from water and detergent spills we developed the sink cabinet, then as a result of being asked to fit a kitchen in a house that suffered flooding we went on to develop aluminium cabinets for complete kitchens.

Personal Information: Involved in the haulage, plant hire and warehousing sector.


Lavinia Gheorghe

Name: Aoife Cooling
Idea: Fairway Friends
Investment: ¤60,000
Equity: 20%
Location: Killiney, Dublin

The Pitch: "Fairway Friends is a group golf based event resource for the single over 40's to meet like minded golfers and potentially a partner."

How you came up with Idea: "I had been single myself and understand how it can be difficult to meet like minded people, I am involved in the golfing business and while on a golf trip I thought dating and golfing could marry well.

Personal Information: : I trained as a photographer and ran my own photography business for a number of years. I was also involved with The Hibernian golf club and annual golfing trips.


TV Schedule

RTÉ One, Sundays, 9.30pm


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