Series 4: Episode 6

Broadcast: 15/04/2012

Pure Brazen (Daragh Whelan & David Lombard)

Name: Adrian Devane
Idea: Bábógbaby
Investment: ¤75,000
Equity: 10%
Location:Moycullen, Co. Galway

The Pitch:"I was offering a 10% stake in my business that makes Language teaching bears for toddlers and children and plans to do animation series and future toys in new markets."

How did you come up with the idea: My wife Karen and I came up with the idea of an Irish speaking teddybear to teach toddlers and children Irish as there wasn't one single toy that taught Irish. We designed a bear, recorded the 33 words, send it off to be made and after samples were approved we ordered 10,000 and sold them in 6 weeks back in 2010. Welsh, English and Scottish bears are now in production for the UK market and the English bear is expected to appear on the Asia by the end of the year.

Personal Information: I had worked in the film and television business for the last 14 years and after a move home to Galway to settle with his family and set up his new venture Bábógbaby which has sold over 20,000 Irish speaking teddybears and with an animation series in the pipline and other language bars on order. Married to Karen and have two daughters Robyn (5) and Romy (1). Robyn is the voice of the bear which along with it's resuable bag is one of the unique selling points of the bear.

View Adrian Devane's response


Jo Daly and Dominik Hewitt

Name: Liam Murphy/Darach Finnegan
Idea: Cheap as Chips
Investment: ¤40,000
Equity: 10%
Location: Dundalk/Dublin

The Pitch: "A new deals website for students in Ireland."

How you came up with Idea: Simply wasn't another direct competitor.

Personal Information: Liam Murphy
Final Year Business and German in D.I.T.
Family history of Entrepreneurs

Darach Finnegan
Graduated from UCD with a degree in Agri Science
Family history of Entrepreneurs

View Liam Murphy & Darach Finnegan's response


Anita Johnston

Name: Graham & Cassandra Kenny
Idea: First Steps Forever
Investment: ¤30,000
Equity: 20%
Location: Fairymount,Roscrea, Co. Tipperary

The Pitch: "A frame to hold your child's first pair of shoes that you can put into the frame yourself at home."

How you came up with Idea: In February 2011, Cassandra asked me to frame our daughter's shoes to hang on the wall. A friend saw it and wanted one and it went from there. We then had to work on our design and prices to be able to take the product to the retail market.

Personal Information: Cassandra and I are married 10 years and have 3 young children. I am a farmer and Cassandra is a ballet teacher.We have been running a picture framing business for ten years.

View Graham & Cassandra Kenny's response


Simon Born

Name: Kieran 0' Flaherty & Alan 0' Sullivan
Idea: Floodeye
Investment: ¤80,000
Equity: 20%
Location: Co. Kerry

The Pitch: "Floodeye is a water management system that promotes water conservation and cuts off water automatically when a pipe bursts or a leak accurs."

How did you come up with the idea: We came up with idea after the bad winter we had in 20 10 and in the plumbing industry we noticed that there was no product that would switch off the water when a pipe burst.

Personal Information: I have 15 years experience as a maintenance technician in the medical and semiconductor industries and for the last 3 years has an Energy Consultancy Business.
Alan 0' Sullivan comes from a plumbing and heating background with over 15 years experience.

View Kieran 0' Flaherty & Alan 0' Sullivan's response


John Coleman

Name: Adam Roche
Idea: is Ireland's only free online change of address service
Investment: ¤100,000
Equity: 10%
Location: Sandyford Dublin

The Pitch: "Free change of address service."

How you came up with Idea: The idea has been developed since 2005 it has been redeveloped and branded in 2011.

Personal Information: I came on board with in 2011, before that I had developed a unique TV shopping channel, worked as a sales rep for Golden Pages and was the Marketing and Circulation Manager of The Sunday Tribune newspaper.

View Adam Roche's response


John Price - Golf Ball Cleaner

Name: Kevin Redmond
Idea: Rocker Foods
Investment: ¤37,500
Equity: 20%
Location: Raheny, Dublin

The Pitch: "We have a fresh funky approach to the Chutney market."

How you came up with Idea: We got the initial investment for Rocker Foods from selling unwanted childhood toys amongst other things at car boot sales. We took that money and bought ingredients, jars and equipment, made everything we could think of and went to the farmers markets. We then approached a few local shops and things started to take off from there. We are now in 16 stores nationwide, have been short listed for the Super Valu Best Newcomer award and have had feature articles in numerous national magazines.

Personal Information: I have a degree in Electronic Engineering from DCU, I qualified in Wales as a Physics/Science/Maths teacher and I currently work for a company called The Super Generation delivering study skills seminars to students all over the country.

View Kevin Redmond's response


Lavinia Gheorghe

Name: Paul Jacob
Idea: Smart Storage Ltd
Investment: ¤65,000
Equity: 20%
Location: Raheny, Dublin

The Pitch: Smart Storage solves the problem every house has.lack of Storage space.

How you came up with Idea: "Like 700,000 other families I live in a 3 bed semi detached house. We had no storage except this dark hole under the stairs. One wet & windy Sunday afternoon I decided to clean out the area and found stuff I had not seen in years, including a pair of old "Doc Martins from the 1990's". I decided there most be a better way and so designed up the Smart Storage unit & then built the 1st one in my house."

Personal Information: I am a qualified engineer, with over 20 years experience in construction. I have run my own business for 9 years, mainly in construction. I realised I needed to use my skill set in a different way to come up with solution to problems people in order to survive ..& so the Smart Storage unit was developed. I am married with 2 kids & live in Greystones Co. Wicklow, but I am originally form Waterford.

View Paul Jacob's response


TV Schedule

RTÉ One, Sundays, 9.30pm


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