Episode 8

Broadcast: 15/04/2010

Aonghus O'Heocha

Name: Aonghus O'Heocha
Idea: Grab Radio
Investment: 50,000
Equity: 10%
Location: Galway

The Pitch: "A new I-Phone App that allows you to capture songs in the moment"

Came up with the Idea: Aonghus came up with the concept of Grab Radio when he was driving home listening to the radio frustrated when the DJ did not advance the name of a great song. He thought there has to be a way of capturing these songs in the moment. He then researched further and came up with a software application for the phone.

Personal Information: Aonghus worked for Land Rover and BMW in engine design and marketing in the UK and Germany. He ran an audio design company specializing in technology associates with speakers and wireless products.

Outcome: Just when you thought it was all over, Sean and Bobby swept in and offered Aonghus the 50k he need in return for 10% each. Aonghus accepted!

View Aonghus' response


Name: Susan Kilcoyne
Idea: Seka Cosmetics - A range of handmade colour cosmetics
Investment: 30,000
Equity: 10%
Location: Co. Dublin

The Pitch: "When you purchase a Seka Product you are not just buying a cosmetic - you are buying into a network, a family. You will get tips and tricks of the trade, competitions, and invitations to events as well as chances to talk to some of the best artists in Ireland. Buy Irish - Buy Seka"

Came up with the Idea: Susan completed a makeup artist course last October and finally realised that this is what she wanted to do. It was only one evening during the course that she began to think how cosmetics were made and she went home that evening and that is when her research began. Susan researched everything to do with cosmetics from October - February. Initially she was going to buy in already produced products and print her logo on them but then she realised that the company she was going to buy from actually already supplied an "Irish" cosmetics company so decided she would create her own range instead.

Personal Information: Susan is 24 years old and went to Alexandra College Secondary School in Dublin. She left in 2003 and went to study Music and Politics in UCD where she graduated with a 2.1 honours degree. She worked part time in Brown Thomas as a Sales assistant and wedding shop consultant for 5 years where she learned a lot about the retail world. Currently Susan works as a PA to several Senior Executives in a well known Management Consultancy Firm and has been there for the last 2.5 years.


Name: Cathal Boyle
Idea: Easy Croc Golf Bag
Investment: 75,000
Equity: 15%
Location: Lough Rea, Galway

The Pitch: "Easicroc is a new unique designed golf bag, user friendly, easy access. It is patent pending. The golf bag industry in Ireland is worth 3.2 million".

Came up with the Idea: Cathal was out golfing and noticed the disorganisation of clubs and noise and he decided to come up with a design that houses each club individually.

Personal Information: Cathal is married to Caroline, with one girl Ava. He worked for Supermacs for 13 years. He enjoys horse riding, hunting and spending time with family.


Daithi O Regan

Name: Daithi O Regan
Idea: handcrafthurleys.com - An Internet one stop shop for selling hurleys, sourcing handcraft hurleys from hurley makers throughout Ireland
Investment: ¤20,000
Equity: 10%
Location: Duagh, Co. Kerry

The Pitch: "There are over 100 hurley-makers in Ireland. Their Hurleys are highly appreciated because unlike factory made Hurleys, they can be customised to the particular needs of the end user. Most sports shops are selling foreign and factory made Hurleys from Eastern Europe and China. I will have quality Hurleys available on a single internet portal where each Hurley maker will have their own page".

Came up with the Idea: Daithi created a hurling club in Kerry seven years ago. With his experience in the GAA world he felt there were too many problems in the Hurley making industry. Firstly it is very hard to contact Hurley makers - they are trying to be everything. Secondly, since every player needed a different style of Hurley, it was not enough to source all the Hurleys from one Hurley maker. This is where Handcraft Hurleys came from. He wanted to promote and help Irish handcraft Hurley makers.

Personal Information: Daithi is from Broadford Co Clare now living in Duagh, Co. Kerry. He is married with three children. He worked as a production supervisor with Kastal a multinational company until last year when they gave compulsory redundancy to a large number of the workforce. Currently studying Strength and Conditioning with Setanta College he played hurling up to Inter county level and ran a family business for ten years.

Outcome: Outcome

All the Dragons seemed interested in Handcraft Hurleys but Sarah was the first and only Dragon to put her stake in the ground. After much haggling, Sarah offer Daithi 20k for 15% of his business.

View Daithi's response

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