Episode 4

Broadcast: 18/03/2010

Noelle O Connor

Name: Noelle O Connor
Idea: TanOrganic
Investment: 50,000
Equity: 10%
Location: The Curragh, Co.Kildare

The Pitch: "TanOrganic is an anti-aging, organic, moisturising, 100% natural and paraben free. It can be applied professionally in a beauty salon or Spa or it can be applied at home using a tanning mitt. Using organic and natural beauty products limits the amount of toxic chemicals your skin will absorb and works as well as, if not better than mainstream beauty products. Our packaging is 100% recyclable and biodegradable".

Came up with the Idea: Noelle decided to finally develop her own line of products due to the lack of natural ingredient conscious sunless tans on the market. Noelle wanted products that would firstly preserve her skin, while hydrating at the same time. Frustrated by expensive, skin drying, chemical loaded, un-natural tans on the market, she decided to do some research of her own. The more she researched the more she wanted to create a tan that was organic, natural and that really moisturised the skin rather than dry it up like most tans available. TanOrganic was born. Being the perfectionist she is, Noelle is determined to bring only 100% natural products to market. Her aim is to keep the entire product environmentally friendly as well as natural and organic. With this in mind she set about sourcing ingredients and developing her very own formula.

Personal Information: An ITEC qualified beauty therapist/lecturer and postgraduate of many advanced and holistic treatments, has also undertaken studies in the Boston MIT Entrepreneurial Masters Program. Noelle has been in the spa and salon industry for nearly two decades. She began her career in a single cubicle beauty room behind a local hair salon and built it to Ireland's first beauty chain, while setting up a distribution company supplying the leading beauty products in Ireland and the UK. Noelle then got involved in manufacturing of natural & organic products. Noelle started to provide complete spa consultancy & operational support to her clients & the extensively growing spa & wellness industry in Ireland and the UK. Her earlier experience in product development, product manufacturing, product distribution and spa management knowledge also helped her develop and brand TanOrganic.

Outcome: Gavin Duffy offered Noelle the full amount but wanted 45% equity, Noelle accepted!

View Noelle O Connor's response


Name: Rosemary Meleady & Zara Stassin
Idea: Runaway Bride & Groom - a new wedding destination wedding company for couples wanting to come to Ireland to get married and couples who want a wedding abroad.
Investment: 100,000
Equity: 20%
Location: Wexford & Wicklow

The Pitch: "All our packages cost less than 10K which is less than half the average spend of a wedding. We are the first company to market Ireland as a wedding destination"

Came up with the Idea: Rosemary working in the wedding industry for eight years and saw trends of more people getting married abroad also new Irish laws made it easier for couples from abroad to get married in Ireland.

Personal Information: Rosemary was a magazine editor for ten years and won the international woman in publishing award 1996. She's done event management for 16 years. She started a wedding planning business four years ago. She is author of 'The Wedding Planners Guide to Castle Weddings'. She is married with two kids. Zara owns her own niche travel agency specialising in horse riding holidays around the world called Zara's Planet. Her hobbies are horse riding and travelling to exotic places. She is originally from Scotland and lives with her husband, three girls, five horses.


Name: Colm O' Meara and Ollie McLoughlin
Idea: Wizzmill - A windmill that heats your water and supplements your heating.
Investment: 75,000
Equity: 15%
Location: Co. Tipperary

The Pitch: "The Wizzmill is a small windmill that every household can afford. I want to make Wizzmill a household name in the next 12 months."

Came up with the Idea: Through a former colleague, Colm came across a domestic windmill and quickly developed the Wizzmill which heats water and provides supplementary heat to a house.

Personal Information: Vista Verde ltd has been in operation since 2005 and is fully owned and run by Colm o Meara and Ollie McLoughlin. Both former aircraft engineers, they brought and ran the half price ink franchise, building it up to 12 shops at the peak. Colm is currently working as an aircraft engineer in Denmark, which is where this evolved.

Outcome: Gavin Duffy offered 75k for 49% equity. Colm and Ollie asked if Gavin would take 40% equity. Gavin then withdrew his offer and Colm and Ollie left empty handed.


Name: Kevin O' Connor
Idea: Dine Inn Sauces - Fresh restaurant gourmet sauces
Investment: ¤58,500
Equity: 20%
Location: Co Sligo

The Pitch: "Dine Inn is a gourmet fresh sauce manufacturing company that produces restaurant style quality sauces, without the use of chemical additives or preservatives".

Came up with the Idea: Kevin realised over the last few years that there was a shortfall within supermarkets of high quality sauces, that along with suggestions from his family that he should proceed with the design and manufacture of his own sauces

Personal Information: Kevin worked as a chef and restaurant owner all over the world for the past 45 years including Germany, USA, Spain and England. He is a great advocate of traditional artisan food in Ireland & where it is produced. Kevin's philosophy is that we need to tell people just how good our natural produce is.

Outcome: Kevin received a part-offer from Bobby Kerr for half the money however no other Dragon was willing to share the risk. Kevin left disappointed.

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RTÉ One, Sundays, 9.30pm


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