Episode 1

Broadcast: 25/02/2010

Jennylynd James

Name: Jennylynd James
Idea: Taste of the Caribbean Sauces
Investment: 40K
Equity: 20%
Location: Tramore, Co. Waterford

The Pitch: "Use Bad Boy Pepper Sauce to spice up your life!"

Came up with the Idea: Having combed the shelves of many supermarkets and shops, Jennylynd could not find any Caribbean food products. In 2006 she began importing Caribbean food to Ireland. The costs of importing the food was so high that she decided to try her hand at making her own and came up with her signature product Bad Boy Pepper Sauce.

Personal Information: Jennylynd was born and raised in Trinidad and Tobago and moved to Dublin in 2004 to take up a Technical Manager's position at a food company.

Outcome: Sean & Niall 20k for 25% each

View Jennylynd's response


Andrew Byrne and Mark Brown

Name: Andrew Byrne and Mark Brown
Idea: Wexgen as "GreenFlame"
Investment: 200K
Equity: 10%
Location: Wexford

The Pitch: "Our "GreenFlame" briquette is made from biomass crops which are grown locally and are cleaner than other existing products on the market. It's carbon neutral so it is clean on the environment as well as clean to handle. We are offering a 10% stake in our company in return for a ¤200,000 investment."

Came up with the Idea: Andrew and Mark came up with the idea in 2006 when a group of tillage farmers came together who were looking for an alternative enterprise for farmers after they lost the sugar beet industry in Ireland. They planted biomass crops with the intention of converting it into fuel. The farmers then formed a company together called Wexgen Ltd who plant biomass crops such as Miscanthus and blend it with straw which are then manufactured into briquettes.

Personal Information: Both Andrew and Mark are from a farming background and married with young families. Spare time is in short supply but they enjoy spending it with their families and participating in community activities.


Daniel Bradfield

Name: Daniel Bradfield
Idea: AirDryer Systems - A system that allows the owner to dry all types of laundry indoors for a fraction of the cost of a Tumble Dryer.
Investment: 80K
Equity: 20%
Location: Co. Cork

The Pitch: "The AirDryer is suitable for any home or apartment living spaces whereby access to outdoor areas are limited. While reducing electricity costs this allows all fabric's to be dried in a number of hours."

Came up with the Idea: Daniel has been designing air handling equipment for 20 years, for different applications; air conditioning, drying powder and transferring product with air systems. When his kids came along, he could see the rise in the electricity bills and said there must be a better way to dry clothing, without the costs associated with a tumble dryer. Daniel already had a clothes rack, so he built a very simple fan tray and fitted it under the clothes rack, and the AirDryer was born.

Personal Information: Daniel lives in Ballincollig, married with 4 kids ages from 4 up to 12 years. He is a self employed Design Engineer, designing product for local and international clients. This includes Be-Spoke Spiral Stairs, Street Lighting, Automation Equipment, Industrial Products, Air Conditioning (Domestic and Industrial), and Electronic Products etc. He has set-up AirDryer Systems Ltd to Manufacture and distribute his range of products.


Herbert (Herbie) Porsche

Name: Herbert (Herbie) Porsche
Idea: Toilet Pipe Cover
Investment: ¤25,000
Equity: 20%
Location: Co Donegal

The Pitch: "I have developed a toilet pipe cover to disguise the unsightly join between your toilet pipe and your bathroom floor. I am looking for ¤25,000 in return for 20% of my business"

Came up with the Idea: Herbie saw the need for a Toilet Pip Cover while tiling bathrooms. It was always very difficult to cut the tiles exactly and to cover the unsightly rubber ring behind the toilet bowl where the pipe goes into the floor.

Personal Information: Herbie was born in Germany in 1950. After finishing his education he joined the German Air Force and finished a 12 year contract with rank of Captain. After that he trained as Hotel and Catering Manager and Chef in Munich. In 1983 Herbie came to live in Ireland where he was involved in the catering industry until 1992. For health reasons he retrained as a tiler in 1994 and moved to Donegal in 1997. He runs his own tiling business since then, trading as Herbie Porsche Tiling.

Outcome: There was only one Dragon in the Den to offer Herbie the money he was looking for, and in return for that ¤25,000 Gavin Duffy received 40% of Herbie's business.

View Herbie's response

TV Schedule

RTÉ One, Sundays, 9.30pm


Dragons' Den Twitter